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Strategic Plan for Public Broadcasting

Context For Planning

WGVU Public Media opens up a world of possibilities for our community and enables the students, faculty, and staff of Grand Valley State University to explore through the power of media. WGVU Public Media, PBS & NPR, is committed to offering everyone an opportunity to make a difference and be more.

Mission

 Connect our communities by using the strengths of public media to educate, inform, inspire and entertain.

Vision

Be the most trusted source of high-quality cultural, educational, and entertainment programming, content, and delivery to meet the diverse needs of our community.

Value Statement

We value in each other a hard working, cheerful, and dependable team that strives to work together and respect each others diverse skill sets.

Strategic Priorities, outcomes, and key objectives

Strategic Priority Area 1: Actively engage learners at all levels.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 1.A.1

Evaluate all local and syndicated WGVU Public Radio (NPR) & WGVU Public Television (PBS) programming on all platforms to determine its relevance and fiscal viability. Annually evolve programming to grow and engage a younger demographic within the West Michigan Broadcast coverage area.

Baseline

Use ratings, research and financial documents for all platforms (AM/FM/TV/Digital).

Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.

Objective 1.C.1

Grow the number of WGVU Public Media custom schools using educational platform through Learning Media. Grow usage of WGVU Learning Media free site.

Baseline

Strive to grow school participation numbers by 5% annually.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 1.D.1

Evaluate WGVU Public Media staff social media skill sets and teach/grow interactive environment. Connect with our customers using social media. Strive to grow social media presence and depth across all platforms through increased digital content.

Baseline

Strive to grow WGVU Public Media presence across social media platforms.

Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.

Objective 1.E.1

Research, contact and strive to grow new revenue streams.

Baseline

Strive to grow current "new business" revenue numbers yearly by 2% across all platforms.

Strategic Priority Area 2: Further develop exceptional personnel.

Outcome B: Grand Valley is diverse and inclusive.

Objective 2.B.1

Grow WGVU Public Media staff diversity across all media platforms & departments. Increase staff awareness of equity and inclusion.

Baseline

Strive to have WGVU Public Media directly reflect community diversity numbers.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 2.D.1

Develop WGVU Public Media staff to reflect our Strategic Plan values. Strive to improve our working environment.

Baseline

Strive to grow from previous year survey results. Retest every year to determine growth.

Strategic Priority Area 3: Ensure the alignment of institutional structures and functions.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 3.D.1

Continually update WGVU Public Media digital and web presence including look and functionality.

Baseline

Strive to grow engagement, navigation, and usage of WGVU digital assets.

Strategic Priority Area 4: Enhance the institution's image and reputation.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 4.A.1

Research our WGVU Public Media internal and external brand. Formulate a comprehensive plan to inform and engage viewers/listeners about who we are, and what we provide as a service of GVSU.

Baseline

Grow brand awareness based on research project results.

Objective 4.A.2

Continued improvement of WGVU Public Media content delivery systems.

Baseline

Strive to expand quality programming & entertainment (Radio, Television, & Web) platforms from current delivery model.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 4.D.1

Improve sustainability effort across all WGVU Public Media departments.

Baseline

Strive to grow from current sustainability medium numbers.

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