Sources Guide
The GVSU Sources Guide is a topical arrangement of Grand Valley faculty
and staff members who can serve as sources for reporters in search of
commentary on breaking news stories or subjects for features.
The faculty members listed in the guide are also available as speakers for area
clubs and organizations. Arrangements can be made with the speakers directly
or through News & Information.
Search by last name, expertise or department
Suzeanne Benet
Associate Professor
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| Phone: 616-331-7476 |
| Email: benets@gvsu.edu |
| Department: Marketing Department (Seidman - Marketing) |
| Expertise: |
- Advertising & Marketing to Senior Citizens
- Consumer Behaviors
- Not For Profit Advertising
- Social Marketing
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| Biography: |
| Suzeanne Benet is the chair for the department of Marketing at Grand Valley State University. She received her Ph.D. in marketing from the University of North Carolina at Chapel Hill. Benet was on the faculty of DePaul University in Chicago before joining the faculty at GVSU. She has had articles published in the Journal of Advertising Research, Marketing Health Services, the Journal of Business Research,the Journal of Business Ethics and others. Her primary research interests are in marketing ethics, public policy, and marketing to senior citizens. She teaches several undergraduate courses: Marketing Management, Creativity, Marketing Ethics, Consumer Behavior, and Marketing Communications. She also teaches two courses in the MBA program: Public Policy and Marketing, and Promotional Strategy. |
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