Skip to main content

General Recommendations

BE RESPECTFUL

  • Be a leader, exercise good judgment, and take the high ground in all online disputes.
  • Converse like a real person and remember the people who are reading your posts are real people.
  • Remember that audiences who may be reading your posts could include current and prospective students, faculty members, staff members, donors, alumni, legislators, parents, school counselors, the media, or future employees.
  • Be aware of what is considered appropriate behavior in other countries and cultures in the world. Be mindful of how your words, actions and images may be perceived. Know your audience before you post.

 

BE SUCCESSFUL

  • Create a social media strategy by identifying the following:
    • Audience
    • Personality
    • Goals
    • Staffing
    • Content calendar
  • Take advantage of university resources that can help you succeed. Call social media consultants Matt Makowski or Leah Twilley in the University Communications office with questions, or when seeking advice or help: 616-331-2221

 

BE TRANSPARENT

  • Clearly state your name, title, department, university
  • Admit mistakes and fix them

 

ADD VALUE

  • Share your knowledge
  • Be accurate
  • Stay on topic
  • Don’t spam

 

RECONSIDER BEFORE YOU POST

  • Posts can never be eradicated because of archival systems, forwards, retweets, etc., so think before you post, especially when discussing something potentially sensitive
  • Maintain confidentiality

 

BE RESPONSIVE TO FEEDBACK

  • Continue the conversation flow
  • Build community
  • Don't argue

 

LINK TO GRAND VALLEY WEBPAGES
To provide further information that will remain up-to-date, link to Grand Valley webpages. This also increases the search engine optimization of those pages and reinforces the connection to Grand Valley.

Follow Information Technology policies and procedures.