Field of Study
Advertising & Public Relations
Professor Spring’s professional work in radio, television, print and agency provide her with multi-faceted experiences in advertising and public relations. Practical knowledge of client relations, strategic planning, creative campaigns, copywriting, sponsorships, special events, celebrity promotions, media relations, sales, fundraising, and integrated marketing communications translate well in the APR courses she teaches.
Professor Spring serves as advisor to GVSU’s Ad Club and co-coach of GVSU’s National Student Advertising Competition.
Advertising Copywriting, Concepts of Communication, Critical Interpretation, Fundamentals of Advertising, Interpersonal Communication, Nonverbal Communication, Research Basics for Advertising and Public Relations, Speech, Story Making, and Writing Corporate Communication.
Advertising/Public Relations Campaign
Advertising Club Advisor
National Student Advertising Competition (NSAC) Advisor
B.S., Advertising & Public Relations, Grand Valley State University; M.S., Communication, Grand Valley State University.