Mission, Vision, Values - The School of Communications

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Home Mission, Vision, Values Majors Courses Offered Advertising & Public Relations Broadcasting Film & Video Production Communication Studies Journalism Master of Communication Photography Theatre SOC Core Requirements Advertising & Public Relations Major Description Courses Mission, Vision, Values Broadcasting Major Description Courses Mission, Vision, Values Film and Video Production Major Description Courses Mission, Vision, Values Communication Studies Major Description Courses Mission, Vision, Values Health Communication Major Description Journalism Major Description Courses Mission, Vision, Values Master of Communications Required Courses Elective Courses Prerequisites and Entrance Requirements Sample Curriculum Courses of Instruction Photography Major Description Courses Mission, Vision, Values Theatre Major Description Courses Mission, Vision , Values Faculty Advertising & Public Relations Broadcasting Communication Studies Film & Video Production Journalism Photography Theatre School of Communications Staff Internships Student Information Employer Information Student Resources Scholarships, Competitions and Grants Internships Production Resources Links SOC Application for Employment Featured Alumni Advertising/Public Relations - Sarah A.H. Oomen Broadcasting - Chris Barbee Communication Studies - Renee Douglas Film & Video Production - John Willette Health Communication - Jason Manshum Journalism - Tom Rademacher Photography - Morgan Anderson Theatre - Max Bush 20th Anniversary 20th Anniversary Welcome Events Photo Gallery Alumni Exhibition Resources dotCOM Newsletter dotCOM Winter 2009 dotCOM Fall 2008 dotCOM Winter 2008 dotCOM Fall 2007 dotCOM Winter 2007 dotCOM Fall 2006 dotCOM Winter 2006 DotCOM Newsletter Archive Contacts Search this site: Subscribe to dotCOM - the SOC Email Newsletter: Name: Email:	Mission Similar to the university and the School of Communications the Advertising/Public Relations major believes that through the integration of liberal and professional education we educate students to possess essential communication skills and to be critical, self-reflective communication, advertising, or public relations professionals, and contributing members of society. Vision The Advertising/Public Relations major (APR) will be known for its rigorous programs, culture of inquiry and achievement, innovative pedagogical practices, and graduates who are successful in their chosen fields. The APR enhances educational quality by: Attracting and retaining diverse, exceptional, and highly qualified faculty, staff, and students. Increasing interdisciplinary collaboration in students’ products, as well as between APR faculty and with other units in the university. Infusing the curriculum and unit activities with international and intercultural perspectives. Facilities are flexible and consolidated, and will prepare students for practice in rapidly changing communications, advertising, or public relations fields. Facilities will also support current and emergent technologies and enhance student competence in their use. Values The APR is founded upon a principle of the integration of liberal and professional education and integrating theory and practice. Communications is a multidisciplinary and interdisciplinary field of inquiry and professional practice. The APR values maintaining a strong presence in the General Education program in order to provide a strong communications skill set. The APR prepares graduates to be intellectually aware and professionally prepared. Face-to-face instruction and interaction, individual attention to each student, and smaller class size is key to effective learning.
	Last Modified Date: September 19, 2008
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