Conscious consumerism is a lie. Here's a better way to help save the world.
March 02, 2017
Alden Wicker writes:
"According to the lore of conscious consumerism, every purchase you make is a “moral act”—an opportunity to “vote with your dollar” for the world you want to see. We are told that if we don’t like what a company is doing, we should stop buying their products and force them to change. We believe that if we give consumers transparency and information, they’ll make the right choice. But sadly, this is not the way capitalism is set up to work.
Making series of small, ethical purchasing decisions while ignoring the structural incentives for companies’ unsustainable business models won’t change the world as quickly as we want. It just makes us feel better about ourselves."