Financial Services

Marketing Majors may find opportunities in banking, real estate, insurance and other finance-related fields:

Banking

  • Commercial banking
  • Retail/consumer banking
  • Credit analysis
  • Lending
  • Trust services
  • Mortgage loans
  • Brand management
  • Operations

Typical employers include, but are not limited to:

  • Commercial banks
  • Credit unions
  • Savings and loans associations
  • Financial service institutions

Strategies/Preparation:

  • Supplement the curriculum with additional courses in finance and accounting
  • Obtain an internship or part-time employment at a bank
  • Develop good sales and analytical skills
  • Develop strong communication skills and ability to work with diverse clientele
  • Be actively involved and seek leadership positions in on-campus organizations and marketing-related positions, such as the GVSU AMA or the GVSU Promotions Office
  • Earn an MBA to qualify for positions in investment banking

Real Estate

A marketing degree will be beneficial for a career in residential brokerage, commercial property sales, appraisals, and property management

Typical employers include, but are not limited to:

  • Real estate brokers
  • Banks
  • Appraisal firms
  • Apartment and condominium complexes
  • Developers
  • Real estate departments of large corporations

Strategies/Preparation:

  • Obtain sales experience through internships or part-time employment
  • Be actively involved and seek leadership positions in on-campus organizations and marketing-related positions, such as the GVSU AMA or the GVSU Promotions Office
  • Develop an entrepreneurial spirit
  • Explore apprenticeships/internships in appraisal
  • Research the process of becoming a real estate broker through the National Association of Realtors

Insurance

Insurance sales professionals educate individuals and businesses about their company's insurance plans, and help acquire business in the process. In this industry, you will be responsible for acquiring and maintaining clients, underwriting, risk management, managing claims, and loss control.

Typical employers include, but are not limited to:

  • Insurance firms
  • Banks

Strategies/Preparation:

  • Obtain an internship with an insurance agency
  • Be actively involved and seek leadership positions in on-campus organizations and marketing-related positions, such as the GVSU AMA or the GVSU Promotions Office
  • Talk to professionals in the industry to learn more about claims, underwriting, and risk management
  • Be ready to demonstrate initiative and sales ability
  • Develop ability to communicate effectively


Page last modified July 21, 2016