Seidman Marketing Department
The essence of marketing is understanding what consumers value and developing ways to meet their needs. Organizations in the 21st century need a thorough understanding of their customers to succeed in an era of increasing options and competition. Nearly half our economy is involved in the marketing process. Marketing jobs are therefore more readily available than jobs in many other career fields. Students majoring in Marketing can choose either a general Marketing major or and emphasis in either Sales or Logistics.
Page last modified March 4, 2014