Logo / Identity Guide

Using Grand Valley Logos and Images in Social Media

Please review this page often. Social media continually evolves; therefore, these guidelines may change and additional resources will become available.

In addition to the guidelines for using the Grand Valley logo and name in social media that follow, please review the general guidelines for using social media at Grand Valley.

After you have reviewed the following guidelines and standards for using Grand Valley logos, protected trademarks, and images in social media, proceed to the logo download page for official Grand Valley logos or contact Institutional Marketing for official Grand Valley theme images for Facebook and Twitter as shown below.

Grand Valley logos and brand in social media
Social Media Image Usage Guidelines
Official Grand Valley social media administrators
Registered student organization (RSO) social media administrators
Individual students and alumni social media administrators
Creating avatars and profile images for social media using Grand Valley logos and logomark
Using the Grand Valley State University logomark in social media
Official colors
Font
Dimensions
Twitter
Facebook
Theme images
Mobile App Icons
Still can't find what you need?

Grand Valley logos and brand in social media

With the continuing growth of social media as a means of communication, it is critical for Grand Valley departments, programs, organizations, events, etc., to align with the established Grand Valley brand in their online presence. Learn more about the Grand Valley brand under the “How does the Grand Valley logo enhance the university's brand?” section on the Can I Create A Logo? page of our identity standards guide.

The following social media image usage guidelines have been established in order to present the university in an appropriate and consistent manner across all social media platforms and to avoid the misuse of university logos and trademarks.

 

Social Media Image Usage Guidelines

Official Grand Valley social media administrators

Official social media administrators represent a Grand Valley State University school, college, center, institute, division, office, department, program, or another administrative unit. Personal social media venues are not considered official Grand Valley channels.

Official Grand Valley social media administrators may use:

The athletic GV logo and Louie the Laker logos are only available for use with permission of the Athletics Department. For internal use of athletics logos, including Louie the Laker, contact Doug Witte at wittedo@gvsu.edu.

Registered student organization (RSO) social media administrators

Grand Valley registered student organization social media administrators may use:

  • The Grand Valley State University or GVSU name in the name of a social media account or page.
  • Campus photography and images.
  • Approved theme images.

The use of any Grand Valley logo or logomark in social media is not permitted for RSOs.

Individual students and alumni social media administrators

Grand Valley students and alumni who wish to be represented on their social media channels by a Grand Valley image are recommended to use:

  • Campus photography and images.

The use of the Grand Valley State University name or any of its logos or logomarks in social media is not permitted for students and alumni.

 

Creating avatars and profile images for social media using Grand Valley logos and logomark

Using the Grand Valley State University logomark in social media

Grand Valley’s primary logo or signature consists of the “Circle G” (logomark) and the words “Grand Valley State University” (logotype).

Due to size restrictions, official Grand Valley social media users may use the “Circle G” logomark for avatars and profile images without the logotype appearing elsewhere on the page. The logomark may not be altered or used as part of another logo or design.

Using the department's name or abbreviation in conjunction with the logomark is the preferred style.

Official colors

The logomark must be one of the following:

Hexadecimal          RGB

All blue           #0065A4                0/101/164

All black          #0000000              0/0/0

All white          #ffffff (six f's)          255/255/255

Light blue or grey may be used as an accent color.

         

Avatar design examples with different color combinations.

Font

Use: Tahoma

For legibility, use no more than 12 characters (including spaces) for the department name or abbreviation. The sample above was created in a graphic design program with kerning and spacing adjusted accordingly.

Dimensions

  • Twitter avatars are 70 pixels x 70 pixels
  • Facebook profile images should be 200 pixels x 200 pixels (though there is not technically a height restriction). You may also choose “scale to fit” in the Facebook dialog box. If an image is taller than 200 pixels, it will crop off the top portion as the thumbnail graphic.

Please note that avatars and profile images created outside the above dimensions may produce an undesirable thumbnail image.

For assistance in creating an official Grand Valley avatar or profile image using the Grand Valley logomark, please contact Institutional Marketing.

 

  

These examples show how GVSU logomark avatars could appear on Facebook and Twitter pages.

 

Twitter

View Grand Valley's official Twitter account

Twitter Avatar

Twitter Account Name

Be as specific as possible, including department name or abbreviation. Grand Valley State, Grand Valley State University or GVSU should always precede the department name or abbreviation. For example, you could use “Grand Valley State College of Education," "Grand Valley COE,” or "GVSU COE" instead of “Grand Valley State University College of Education.”

Twitter Page Background

  • Use an image cropped to 1600 pixels x 1200 pixels. Maximum file size is 800k.
  • Avoid busy, repeating backgrounds. See available theme images below.
      

This example shows a compliant Twitter page.

 

Facebook

View Grand Valley's official Facebook page

Facebook Timeline Image

  • Use an image cropped to 851 x 315 pixels.
  • Use an image that is engaging and easy to read.
  • Choose your own image or select a pre-formatted image from the GVSU themed timeline images. See available theme images below.

Facebook Profile Image

  • Official university programs or entities may use the GVSU logomark with their department name or program abbreviation. See Using the Grand Valley State University logomark in social media above.
  • Use an iconic photograph cropped to 200 pixels x 200 pixels (though there is not technically a height restriction). You may also choose “scale to fit” in the Facebook dialog box. If an image is taller than 200 pixels, it will crop off the top portion as the thumbnail graphic. See available theme images below.

Facebook Page Name

Be as specific as possible, including department name or abbreviation. Grand Valley State, Grand Valley State University, or GVSU should always precede the department name or abbreviation. For example, you could use “Grand Valley State College of Education," "Grand Valley COE,” or "GVSU COE" instead of “Grand Valley State University College of Education.”
 

This example shows a compliant Facebook page.

 

Theme Images for Facebook and Twitter

The following theme images are available by request for use by official Grand Valley social media administrators. Each theme includes a Twitter avatar, Twitter background, Facebook profile picture, and Facebook Timeline Image. Click here to request your theme images. Be sure to indicate the theme by number and name in the body of your email along with your Grand Valley department, program, etc.

Theme 1 - GVSU Entrance Arch

     

FB Profile Image    FB Timeline Image           Twitter Background               Twitter Background
and Twitter Avatar  (All Users)                        (Faculty and Staff)                 (Alumni and Students)
(All Users)

Theme 2 - GVSU Lipdub

     

FB Profile Image    FB Timeline Image           Twitter Background              Twitter Background
and Twitter Avatar  (All Users)                        (Faculty and Staff)               (Alumni and Students)
(All Users)

Theme 3 - GVSU Blue Carillon

   

FB Profile Image    FB Timeline Image           Twitter Background
and Twitter Avatar (All Users)                         (All Users)
(All Users)

Theme 4 - Shakespeare Garden

   

FB Profile Image    FB Timeline Image           Twitter Background
and Twitter Avatar  (All Users)                        (All Users)
(All Users)

Theme 5 - GVSU Entrance Arch Wide shot

   

FB Profile Image    FB Timeline Image           Twitter Background
and Twitter Avatar  (All Users)                        (All Users)
(All Users)

Theme 6 - Allendale Rainbow

     

FB Profile Image    FB Timeline Image           Twitter Background               Twitter Background
and Twitter Avatar  (All Users)                         (Faculty and Staff)                (Alumni and Students)
(All Users)

Theme 7 - Louie the Laker

      

FB Profile Image    FB Timeline Image           Twitter Background               FB Timeline Image               Twitter Background
and Twitter Avatar  (Faculty and Staff)           (Faculty and Staff)                 (Alumni and Students)         (Alumni and Students)
(All Users)

Theme 8 - Laker for a Lifetime without Avatar

(for use with a department avatar and department profile graphic)

 

FB Timeline Image               Twitter Background
(Faculty and Staff)                (Faculty and Staff)            
                                        

Theme 9 - Laker for a Lifetime Complete Set

 

FB Profile Image    FB Timeline Image           Twitter Background
and Twitter Avatar  (All Users)                        (All Users)
(All Users)

Mobile App Icons

Using the Grand Valley logo for icons for applications used on mobile devices such as iPhones, iPads, Androids, etc. follows the same design guidelines as Creating avatars and profile images for social media using Grand Valley logos and logomark. The GVSU logomark must appear on the mobile app button and the complete GVSU logo must be displayed prominently on the home menu page of a mobile app.
 

Examples of app buttons created for official university use. The GVSU logomark must be displayed on the mobile app button, as shown above.
 

The GVSU logo must be displayed prominently on the home menu page of a mobile app, as shown above.

For more information on creating a custom app, contact Institutional Marketing.

Still can't find what you need?

Contact Institutional Marketing for an image that has been optimized to display correctly on a page and in the feed for a specific social media platform.

Page last modified June 28, 2013