The Positive Effect of Integrated Marketing

The university’s key messages are derived from Grand Valley’s mission, vision, and values, as well as research with the university’s constituency groups. The Laker Effect image and awareness campaign was created using our key messages as its foundation. Integrating consistent messages about the Grand Valley experience into our communications supports all of us at Grand Valley in helping to

• recruit excellent students, faculty members, and staff members;

• enhance the support of alumni and donors; and

• increase the prestige of a Grand Valley degree as students enter and progress through the workforce and their lives.


People We Want To Reach

• Current and prospective students, faculty members, and staff members

• Parents, guidance counselors, and other infl uencers

• Alumni and donors

• Business/community leaders and elected officials

• General public