Primary Logo

Logo Standards

Please review the information provided below about using Grand Valley's primary logo in a correct and consistent manner. Thank you for your support in strengthening Grand Valley! 


Logo Dos and Don'ts

Here is a handy reference for logo use within university publications: GVSU Logo Dos and Don'ts

Download a Logo Now Graphic Link

University Brand

Grand Valley's logo supports the university's brand (the perception or feeling about the university) by serving as a consistent and established visual element. 

It is important for Grand Valley departments, programs, organizations, events, etc. to align with the established Grand Valley brand. By consistently doing so, Grand Valley's brand is extended and strengthened, and all university departments, programs, colleges, etc. gain brand equity in stakeholders' minds.

Multiple brands compete with one another, waste financial and human resources, deliver conflicting messages, and confuse our audiences.