Institutional Marketing provides quality communications solutions for university clients. Because we provide an exceptional level of expertise at no charge, our services are often in high demand. Thus, while we make every effort to accommodate all projects, we occasionally cannot meet a desired deadline due to previously scheduled projects.

We then make every effort to use our vendor relationships and resources to meet your needs and still oversee the project from start to finish using those resources.

Typically, you should allow an eight-week time frame for the production of a typical brochure, from the initial editing of text through delivery from a print vendor. For more complex projects, the time may be longer. Contact an Institutional Marketing Project Manager at (616) 331-2525 for an estimate on a specific project.

Approval process

All new university communications materials should be sent to Institutional Marketing for review before they are printed.

Email a PDF of your piece to identity@gvsu.edu or fax a hard copy to (616) 331-2285. Please allow at least 24 hours to receive feedback.

To print or not to print

Grand Valley's commitment to sustainability raises the question of whether a project truly needs to be printed to be effective. Grand Valley has begun publishing many of its brochures, magazines, and other communications pieces on Issuu.com. The website allows viewers to view, download, print, and email complex communications pieces easily and cost-effectively. It is an efficient way to publish your communications pieces online at no additional cost. Some customers choose to bypass printing their piece and publish only on Issuu, saving money and paper.

To have a communications piece published on the Grand Valley page on Issuu, you must provide Institutional Marketing with:

• A PDF, saved as individual pages, not spreads
• A title for your publication (Example: Grand Valley Magazine Spring 2009)
• A description of the publication (Example: Quarterly magazine for the Grand Valley community that includes profiles, features, research news, and news about alumni and campus events.)
• A link where readers can find more information about your publication (Example: www.gvsu.edu/gvmagazine)
• Keywords in addition to: gvsu, grand, valley, state, university, Michigan, education (Additional keyword examples: alumni, magazine)

The publication must also meet the identity standards found in this guide. Institutional Marketing reserves the right to reject posting a publication on Issuu if it does not meet our identity standards.

If you have any questions, or wish to have a publication uploaded to Issuu, please contact us at (616) 331-2525.

FSC statement

Grand Valley's commitment to sustainability plays an important role in its choice of printing vendors and papers. Contact Jackie Cuppy, Institutional Marketing Creative Services Manager, at (616) 331-2525 for information about FSC-certified printers and paper.