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Marketing Messages

Integrated Marketing at Grand Valley State University

Find out what integrated marketing means at Grand Valley, what our messages are, and how you can help communicate them in your daily work. Click on the thumbnail to download a pdf of a 6-page flyer about integrated marketing at Grand Valley.

Be a GRAND ambassador

Talking Points

Download the Talking Points PDF for a handy reference regarding quick facts about Grand Valley State University.

 

Grand Valley State University has five key institutional messages.

The messages below were derived from Grand Valley's mission, vision, and values, as well as research with the university’s constituency groups.

Integrated into all facets of Grand Valley verbal and written communications, these messages help create a strong and consistent image of the university and are personified by using real students, faculty members, staff members, and alumni in advertising, Spotlights, Success Stories, and admissions publications.

By knowing, understanding, and sharing these messages, anyone can help accomplish the goal of enhancing the image and visibility of Grand Valley State University.

We encourage you to use these messages whenever possible in all personal and professional communications related to the university. 

1.  At Grand Valley, we believe the future depends on people acting from a strong foundation.

2. At Grand Valley, value matters.

3. We're an ideal educational destination.

4. We're a community defined by momentum.

5. We're committed to exceeding your expectations.