Laker Effect Advertising

Playing off the familiar meteorological term "Laker Effect," Grand Valley launched the Laker Effect campaign in February 2016 to showcase the collective impact of the Grand Valley community.

What is the Laker Effect?

The Laker Effect is the collective impact of the Grand Valley community on individual students, West Michigan, our state, and beyond. The Laker Effect is a force for positive change. 

Lakers are driven by our passion for learning and using that knowledge for the common good. We make a difference by focusing on others and making lasting contributions.

The Laker Effect sets us apart as leaders, problem solvers, entrepreneurs, and advocates that help shape the future.

These examples show how the Laker Effect is being used in advertising. The Laker Effect communications plan also includes robust social media support, the university's key messages, and the webpage

You may download a Laker Effect background for your phone, tablet, or desktop at Downloads and Wallpapers.

Laker Effect Print Ad

print ad

Laker Effect Billboard Ad

billboard ad

Laker Effect Web Ad

web ad

Laker Effect Bus Ad

bus ad

Laker Effect Web Ad

web ad

Laker Effect Airport Ad

airport ad

What's Your Laker Effect?

Share your Laker Effect!

Or, if you know of a student, faculty member, staff member, or alum that deserves to have their story told, visit to submit suggestions.

And remember to use #GVLakerEffect when sharing on social media.