Logo / Identity Guide

Communications Resources

Logo Dos and Dont's
Marketing Messages
Copy Style Guide
Awards and Recognitions
 

Boilerplate copy
Quick facts
Campus maps
Campus signage
Directions
Mission statement
Email newsletters
Letterhead and forms
Memos and fax cover sheets
Print newsletters
Powerpoint templates
Social media
 

 

Boilerplate Copy

• For publications, use the approved copy provided below to briefly summarize the university.

(126 words)

Grand Valley State University, established in 1960, is a four-year public university. It attracts more than 25,000 students with its high-quality programs and state-of-the-art facilities. Grand Valley provides a fully accredited liberal undergraduate and graduate education and has campuses in Allendale, Grand Rapids, and Holland, and regional centers in Muskegon and Traverse City. Grand Valley is a comprehensive university, serving students from all 83 Michigan counties and dozens of other states and foreign countries. Grand Valley offers 86 undergraduate and 33 graduate degree programs. The university is dedicated to individual student achievement, going beyond the traditional classroom experience, with research opportunities and business partnerships. Grand Valley employs more than 2,000 people and is committed to providing a fair and equitable environment for the continued success of all.

(111 words)

Grand Valley State University is a four-year public university. It attracts more than 25,000 students with high-quality programs and state-of-the-art facilities. Grand Valley is a comprehensive university, serving students from all 83 Michigan counties and dozens of other states and foreign countries. Grand Valley offers 86 undergraduate and 33 graduate degree programs from campuses in Allendale, Grand Rapids, and Holland, and from regional centers in Muskegon and Traverse City. The university is dedicated to individual student achievement, going beyond the traditional classroom experience, with research opportunities and business partnerships. Grand Valley employs more than 2,000 people and is committed to providing a fair and equitable environment for the continued success of all.

(82 words)

Grand Valley State University attracts more than 25,000 students with high-quality programs and state-of-the-art facilities. Grand Valley is a comprehensive university serving students from all 83 Michigan counties and dozens of other states and foreign countries. Grand Valley offers 86 undergraduate and 33 graduate degree programs from campuses in Allendale, Grand Rapids, and Holland, and from regional centers in Muskegon and Traverse City. The university is dedicated to individual student achievement, going beyond the traditional classroom experience, with research opportunities and business partnerships.

• Additionally, the approved copy below is often used to briefly describe GVSU in communication and marketing materials.

(52 words)

A strong liberal education serves as the foundation for Grand Valley State University's wide array of undergraduate and graduate programs, fostering critical thinking, creative problem solving, and cultural understanding. Through personalized learning enhanced by active scholarship, we accomplish our mission of educating students to shape their lives, their professions, and their societies.

Quick facts

Explore some quick facts about Grand Valley for a brief overview of what we're all about. 

Campus maps

Campus maps are updated and coordinated by Institutional Marketing. PDFs of current maps for all Grand Valley campuses and regional centers are available at www.gvsu.edu/maps/. For changes to a map, please contact Bryan Bickford in Institutional Marketing at (616) 331-2525.

Campus signage

Production and installation of campus signage and displays are arranged by Facilities Planning through external vendors. Outside vendors are also contracted for name tags, vehicle decals, uniforms, etc. Refer to the Planning and Design Standards Manual for the requirements.

Directions

Driving directions and parking information for the Allendale and Robert C. Pew Grand Rapids Campuses are available at www.gvsu.edu/maps/. Additional parking information is available from the Department of Public Safety.

Mission statement

Grand Valley State University educates students to shape their lives, their professions, and their societies. The university contributes to the enrichment of society through excellent teaching, active scholarship, and public service.

When incorporating the university mission statement into marketing communications use: "Educating students to shape their lives, their professions, and their societies."


Email newsletters

Many departments at Grand Valley are taking advantage of the convenience, cost-savings, and timeliness of electronic newsletters using gvsu.createsend.com/. Departments are charged one half cent per email address for each email newsletter sent using gvsu.createsend.com/. This cost is still significantly less than production and distribution of a printed piece and is the actual cost the university pays for the service. Please factor in this new cost when planning your annual budgets in the future. For more information about email newsletters, contact Institutional Marketing at (616) 331-2525.

Letterhead and forms

GVSU letterheads, envelopes, business cards, and forms can be ordered online through the Copy Center. 

Memos and fax cover sheets 

Download templates here:

Memo

Fax Cover Sheet

Print newsletters

Because of prioritization of resources and time, Institutional Marketing does not create department newsletters, though we are happy to recommend outside designers who you may work with if you choose. All of the rules in this identity standards guide apply to department newsletters, and we will be happy to review your first issue prior to printing to make sure it is in compliance. Call (616) 331-2525.

PowerPoint template

Use this template to create consistent, professional PowerPoint presentations that support and leverage Grand Valley’s brand and image.

  GVSU PowerPoint Template

If you need additional photography for your PowerPoint presentation, please visit University Communications for details.

Social media

The evolution of social media has provided Grand Valley with another effective way to interact with students, faculty members, staff members, alumni, and friends of the university. Visit www.gvsu.edu/socialmedia for a listing of the social media pages maintained by various departments at Grand Valley, or view our social media guidelines.



 

Page last modified September 9, 2014