Grand Valley State University educates students to shape their lives, their professions, and their societies. This is the Laker Effect.
You can affect the effect. Whether you’re talking to the parent of a prospective student or writing a departmental newsletter article, employ the university’s key messages and the powerful stories of the Laker Effect to build understanding about this great place in which we work, learn, and live.
Using these messages and proof points in all your written and verbal communications creates a strong and consistent image of the university and helps demonstrate and expand the Laker Effect.