Can I Create a Logo?

Creating a Logo is Prohibited

Creating a logo is prohibited. You may request a university approved combination logo for your college, school, center, or department from Institutional Marketing by calling (616) 331-2525 or emailing

Combination logos consist of the Grand Valley logo with the unit’s name included under the logotype.

Here are examples:

GVSU Department Logo Samples


What is Considered a Logo?

A logo is a symbol or mark intended to be instantly recognizable by the public as associated with a particular organization, service, or product. Grand Valley’s logo consists of the “Circle G” (logomark) and the words “Grand Valley State University” (logotype). The only acceptable variations are logos for specific colleges, schools, centers, or departments that are created by Institutional Marketing.

Logo Dos and Dont's

Here is a handy reference for logo use within university publications: GVSU Logo Dos and Don'ts