Grand Valley State University Identity Standards

Institutional Marketing manages the identity standards outlined on this website. Our mission is to serve Grand Valley State University by providing tools to assist you in enhancing the image and visibility of the university.

Grand Valley's identity standards are expected to be followed by all those who create or disseminate materials or messages in print or electronically that represent the university’s image and brand, including:

  • Departmental communications representatives
  • Faculty and staff members
  • Office coordinators
  • Outside graphic designers
  • Printers and other vendors
  • Student organizations
  • Promotions Office

Please review and reference this site often. If you have any questions, contact us at identity@gvsu.edu or  616-331-2525. 

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