A. Scott Rood

Assistant Chair and Assistant Professor

Office Address: B-3-263 MAK

Phone: 616-331-8712

Fax: 616-331-3115

Teaching Areas/Interests:

Professor Rood mentors students in the areas of Adventure Tourism and Commercial Recreation and Tourism.

HTM 235 - Tourism and Commercial Recreation Systems
HTM 452 - Hospitality Marketing

Degrees:

B.S., University of Michigan
M.P.A., Central Michigan University

Scott has taken Ph.D. coursework at Michigan State University with an emphasis in marketing park and recreation entities. He pursued Master of Divinity graduate studies at St. Meinrad College (Indiana) and the University of Toronoto (Ontario) while discerning a vocation to the priesthood.

Experience:

Professor Rood has 30 years of experience in many facets of the hospitality and tourism industry. He has worked in the tourism/commercial recreation/leisure entertainment section for 18 years in the position of General Manager, Operating Partner and Area Manager.

Scott has 13 years of entrepreneurial experience in the food service industry, including ownership in six Big Apple Bagel's locations. Presently, he is the owner of a location in Muskegon, Michigan that is managed by his wife, Cindy.

Scott has experience in the regulatory side of the industry having served on the State of Michigan's Carnival and Amusement Safety Board (appointed by the Governor for two terms).

Scott has experience with destination marketing organizations, including having been Vice President of the Grand Haven Visitor's Bureau.

Additional experience includes having worked for the YMCA, the Boy Scouts of America, a prior secondary school teacher and adjunct college instructor.

Research:

PUBLISHED RESEARCH:
Rood, A. Scott & Dziadkowiec, Joanna (2010). Why use Importance Performance Analysis in Mystery Shopping? A USA - Poland comparative answer. Journal of Quality Assurance in Hospitality and Tourism 11(1): 1-17. Link to Article.

Rood, A. Scott (2010). Understanding Generational Diversity in the Workplace: What Resorts can and are doing. Journal of Tourism Insights (1)1: 82-100. Link to Article.

Dziadkowiec, Joanna & Rood, A. Scott (2010). Applying the Mystery Shopping method to comparative research of restaurant services: with Poland and the USA as examples. Turystyka I Rekreacja. (Tourism & Recreation – in press).

Wagenheim, Matt & Rood, A. Scott (2010). The Relationship between Employee Satisfaction with Organizational Communication and Customer Orientation. Managing Leisure – An International Journal 15(1): 83-95.

CURRENT RESEARCH:
Rood, A. Scott & Dziadkowiec, Joanna. Cross Cultural Service Gap Analysis: Commparing SERVQUAL customers and IPA Mystery Shoppers examples. Currently under review: Journal of Foodservice Business Research.