A. Scott Rood
Assistant Chair and Assistant Professor
Office Address: B-3-263 MAK
Professor Rood mentors students in the areas of Adventure Tourism and Commercial Recreation and Tourism.
HTM 213 - Introduction of Food and Beverage Management
HTM 235 - Tourism and Commercial Recreation Systems
HTM 452 - Hospitality Marketing
B.S., University of Michigan
M.P.A., Central Michigan University
Scott has taken Ph.D. coursework at Michigan State University with an emphasis in marketing park and recreation entities. He pursued Master of Divinity graduate studies at St. Meinrad College (Indiana) and the University of Toronoto (Ontario) while discerning a vocation to the priesthood.
Professor Rood has experience in many facets of the hospitality and tourism industry. He worked in the tourism/commercial recreation/leisure entertainment sectors for 18 years as a General Manager, Operating Partner and Area Manager.
Scott has 15 years of entrepreneurial experience in the food service industry, including ownership in six Big Apple Bagel's locations. Presently, he is the owner of a location in Muskegon, Michigan.
Scott has experience in the regulatory side of the industry having served on the State of Michigan's Carnival and Amusement Safety Board (appointed by the Governor for two terms).
Scott has experience with destination marketing organizations, including having been Vice President of the Grand Haven Visitor's Bureau.
Additional experiences include having worked for the YMCA, the Boy Scouts of America, a secondary school teacher and adjunct college instructor.
Dziadkowiec, Joanna & Rood, A. Scott (2015 - in press). Casual Dining Restaurant Preferences: A Cross-Cultural Comparison. Journal of Foodservice Business Research.
Rood, A. Scott & Dziadkowiec, Joann (2013). Cross Cultural Service Gap Analysis: Comparing SERVQUAL customers and IPA Mystery Shoppers. Journal of Foodservice Business Research.
Chang, Seohee, Stansbie, Paul and Rood, A Scott (2013). Impulsive Consumption in the Experiential Context. Current Issues in Tourism.
Rood, A. Scott & Dziadkowiec, Joanna (2010). Why use Importance Performance Analysis in Mystery Shopping? A USA - Poland comparative answer. Journal of Quality Assurance in Hospitality and Tourism 11(1): 1-17.
Rood, A. Scott (2010). Understanding Generational Diversity in the Workplace: What Resorts can and are doing. Journal of Tourism Insights (1)1: 82-100.
Dziadkowiec, Joanna & Rood, A. Scott (2010). Applying the Mystery Shopping method to comparative research of restaurant services: with Poland and the USA as examples. Turystyka I Rekreacja. (Tourism & Recreation.
Wagenheim, Matt & Rood, A. Scott (2010). The Relationship between Employee Satisfaction with Organizational Communication and Customer Orientation. Managing Leisure – An International Journal 15(1): 83-95.