A. Scott Rood

Faculty Photo

Assistant Chair and Assistant Professor

Office Address: 208C DeVos Center

Phone: 616-331-8712

Fax: 616-331-3115

Email: roodsc@gvsu.edu

Teaching Areas/Interests:

Professor Rood teaches the following courses:

HTM 213 - Introduction to Food and Beverage Management
HTM 235 - Tourism and Commercial Recreation Systems
HTM 452 - Hospitality and Tourism Marketing


B.S., University of Michigan
M.P.A., Central Michigan University

Scott has taken Ph.D. coursework at Michigan State University with an emphasis in marketing park and recreation entities.  He pursued Master of Divinity graduate studies at St. Meinrad College (Indiana) and the University of Toronto (Ontario).


Professor Rood has experience in many facets of the hospitality and tourism industry.  He worked in the tourism/commercial recreation/leisure entertainment sectors for 18 years as a General Manager, Operating Partner and Area Manager.

Scott has 16 years of entrepreneurial experience in the food service industry, including ownership in six Big Apple Bagel's locations.  Presently, he is the owner of a location in Muskegon, Michigan.

Scott has experience in the regulatory side of the industry having served on the State of Michigan's Carnival and Amusement Safety Board (appointed by the Governor for two terms).

Scott has experience with destination marketing organizations, including having been Vice President of the Grand Haven Visitor's Bureau.



Dziadkowiec, Joanna and  Rood, A. Scott (2015).  Casual Dining Restaurant Preferences: A Cross-Cultural Comparison.  Journal of Foodservice Business Research.  Accepted and in press, 17(1).

Rood, A. Scott and Dziadkowiec, Joann (2013).  Cross Cultural Service Gap Analysis: Comparing SERVQUAL customers and IPA Mystery Shoppers.  Journal of Foodservice Business Research, 16(4). 

Rood, A. Scott and Holdnak, Andrew (2013).  An analysis of compensation patterns and job satisfaction issues in resort recreation professionals.  Journal of Tourism Insights, 4(1).  Article 3.

Chang, Seohee, Stansbie, Paul and Rood, A Scott (2013).  Impulsive Consumption in the Experiential Context.  Current Issues in Tourism, iFirst article, 1-19.

Wagenheim, Matt & Rood, A. Scott (2010). The Relationship between Employee Satisfaction with Organizational Communication and Customer Orientation.  Managing Leisure – An International Journal 15(1): 83-95.

Rood, A. Scott & Dziadkowiec, Joanna (2010). Why use Importance Performance Analysis in Mystery Shopping? A USA - Poland comparative answer.  Journal of Quality Assurance in Hospitality and Tourism 11(1): 1-17. 

Rood, A. Scott (2010). Understanding Generational Diversity in the Workplace: What Resorts can and are doing. Journal of Tourism Insights 1(1): 80-89.