Lodging Management

Over 40% of GVSU's HTM students have an emphasis in the diversified lodging industry. In 2011, this segment generated $21.6 billion in pretax income, a 20% increase in year-over-year comparisons, according to Smith Travel Research. Total industry revenue increased in to $137.5 billion from $127.7 billion in 2010; the largest percentage change in the last ten years (AHLA/STR 2011).

Lodging has a diversified customer base:
40% traveled for business
60% traveled for leisure (ALHA/STR, 2011)

47,135	properties*
4,874,837	guestrooms
$137.5	billion in sales
$61.05	revenue per available room (RevPAR)
60.0%	average occupancy rate
*Based on properties with 15 or more rooms.

       The Lodging and Resort industry is an integral part of tourism. In the United States,
       travel and tourism is among the nation's largest services export industries, and one
       of America's largest employers. In fact, it ranks as one of the top 10 largest industries
       in 48 states plus the District of Columbia. The tourism industry includes a number
       of interrelated businesses - lodging properties, airlines, restaurants, cruise lines, car
       rentals, travel agents, and tour operators, among others (AHLA/STR 2011).

Lodging Management Faculty Mentors:
	Cary Countryman B-3-261 Mackinac Hall Grand Valley State University 1 Campus Drive Allendale, MI 49401 Phone: 616 331-8828 Fax: 616 331-3115 Email: countryc@gvsu.edu
	Kristen Jack B-3-230 Mackinac Hall Grand Valley State University 1 Campus Drive Allendale, MI 49401 Phone: 616 331-3167 Fax: 616 331-3115 Email: jackk@gvsu.edu
	Michael Scantlebury B-3-242 Mackinac Hall Grand Valley State University 1 Campus Drive Allendale, MI 49401 Phone: 616 331-2705 Fax: 616 331 3115 Email: scantlem@gvsu.edu
	Mike Sciarini B-3-253 Mackinac Hall Grand Valley State University 1 Campus Drive Allendale, MI 49401 Phone: 616 331-2104 Fax: 616 331-3115 Email: sciarinm@gvsu.edu

Page last modified August 31, 2012