A. Scott Rood

Assistant Chair and Assistant Professor
Department of Hospitality & Tourism Management


B-3-263  Mackinac Hall
 Grand Valley State University
 1 Campus Drive
 Allendale, MI 49401

 TEL:  (616) 331-8712
 FAX:  (616) 331-3115


Scott has taken Ph.D. coursework at Michigan State University with an emphasis in marketing park and recreation entities.  He pursued Master of Divinity graduate studies at St. Meinrad College (Indiana) and the University of Toronto (Ontario) while discerning a vocation to the priesthood.

M.P.A in Public Administration, Central Michigan University
B.S. in Political Science and American Studies, University of Michigan.


Professor Rood mentors students in the areas of Adventure Tourism and Commercial Recreation and Tourism.

HTM 235 - Tourism and Commercial Recreational Systems
HTM 452 - Hospitality Marketing


Scott has 30 years of  experience in many facets of the hospitality and tourism industry.  He has worked in the tourism/commercial recreation/leisure entertainment sector for 18 years in the positions of General Manager, Operating Partner and Area Manager.

Scott has 13 years of entrepreneurial experience in the food service industry, including ownership in six Big Apple Bagel's locations.  Presently, he is the owner of a location in Muskegon, Michigan that is managed by his wife, Cindy.

Scott has experience in the regulatory side of the industry having served on the State of Michigan's Carnival and Amusement Safety Board (appointed by the Governor for two terms).

Scott has experience with destination marketing organizations, including having been Vice President of the Grand Haven Visitor's Bureau.

Additional experience includes having worked for the YMCA, the Boy Scouts of America, a prior secondary school teacher and adjunct college instructor.


  • Rood, A. Scott & Dziadkowiec, Joanna (2010). Why use Importance Performance Analysis in Mystery Shopping? A USA - Poland comparative answer.  Journal of Quality Assurance in Hospitality and Tourism 11(1): 1-17.  Link to Article
  • Rood, A. Scott (2010). Understanding Generational Diversity in the Workplace: What Resorts can and are doing. Journal of Tourism Insights (1)1: 82-100. Link to Article
  •  Dziadkowiec, Joanna & Rood, A. Scott (2010). Applying the Mystery Shopping method to comparative research of restaurant services: with Poland and the USA as examples. Turystyka I Rekreacja. (Tourism & Recreation – in press).
  • Wagenheim, Matt & Rood, A. Scott (2010). The Relationship between Employee Satisfaction with Organizational Communication and Customer Orientation.  Managing Leisure – An International Journal 15(1): 83-95.


  • Rood, A. Scott & Dziadkowiec, Joanna. Cross Cultural Service Gap Analysis: Comparing SERVQUAL customers and IPA Mystery Shoppers examples. Currently under review: Journal of Foodservice Business Research.



  • Chair, West Michigan Regional Water Authority, 2011.
  • Elected to the Board of Directors, Resort and Commercial Recreation Association: November, 2008.
  • Elected to the Norton Shores City Council in November, 2007.  Prior to that Scott served as a Planning Commissioner and Vice-Chair of the Zoning Board of Appeals

Page last modified March 24, 2014