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Design thinking event to spotlight the power of empathy

Randy Salzman Empathy allows people to understand and share the feelings of others, and it is also a key component of the design thinking process, which is used to solve complex problems in the world. During an upcoming presentation at Grand Valley, the difference between affective empathy (subconscious) and cognitive empathy (conscious) will be explored, as well as how these concepts apply to design thinking. Randy Salzman, a design thinking-based author, educator and consultant, will present "Empathy: Abstract to Application" on September 27.

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