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Contest challenges students to create social media plan for university

  • A campus-wide contest challenges students to create a social media plan for the university.

Posted on February 04, 2013

What if you could be the brain behind Grand Valley’s Facebook page or Twitter account?

A campus-wide competition, created by the Marketing Department in the Seidman College of Business, challenges teams of students to create a social media plan for the university’s official social media platforms.

The purpose of the plan is to promote Grand Valley, said Dustin Cole of the Marketing Department who created the contest. “This can be done by showcasing Grand Valley pride, student life, traditions, sports or academic rigor. The idea is to keep the plans as free-form as possible to allow for a broad range of ideas and creativity,” he said.

All materials, including videos, photos, graphics and text must be created by participants and included in the finished social media plan. Submissions should span three to four months and can use one or all of the social media platforms where the university has a presence, including Pinterest, Instagram, LinkedIn, Flickr, Facebook, Twitter and YouTube. A full list can be found at

The contest will run February 4-March 31 and the winners will be announced April 23. The first place winner will receive $500 and the second place winner will receive $300. A group of judges from the Marketing Department will determine the top five submissions. The top five groups will present their plans to staff members in News and Information Services, who will determine the first and second place winner.

Registration forms and contest guidelines can be found on the Marketing Department’s Facebook Page at or by sending an email to Dustin Cole at

They can also be downloaded here:
Registration Form
Social Media Contest Guidelines

For more information or questions, contact Dustin Cole at

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