�Lakers for a Cure� telethon exceeds goal
Posted on April 03, 2013
The first annual “Lakers for a Cure” telethon, hosted by the three Grand Valley student media groups on March 28, raised $2,427 in a 24-hour period. Their goal was to raise $2,400 for the 2013 GVSU Relay For Life in support of the American Cancer Society.
The telethon was a partnership between GVTV, the Lanthorn and radio station WCKS The Whale. It was the first time that all three groups have worked together on a project.
The event kicked off Wednesday, March 27, at 10 p.m. with a luminary ceremony at the Cook Carillon Tower on the Allendale Campus, and accepting donations in a special PayPal account. Throughout the next day donations were also accepted at a table in the Kirkhof Center. Whale Radio began a live remote broadcast from the Kirkhof donation table at 6 p.m., followed at 8 p.m. by the telethon broadcast live from both the GVTV studio and Area 51 in lower Kirkhof.
The two-hour show included a variety of entertainment acts and interviews with cancer survivors and caregivers. The broadcast ended with an announcement of the results and a presentation of the proceeds to Courtney Miller, Grand Valley’s president of Colleges Against Cancer, toward the upcoming Relay For Life event at Grand Valley on April 12th. More information is online at www.relayforlifegvsu.com.