Students in Grand Valley’s Hospitality and Tourism Management program turned a classroom assignment into a fundraiser for Make-A-Wish Michigan, donating a total of $2,396 to the organization from five events.
Students enrolled in HTM 240, a meetings and events course, had to plan an event as part of learning the course objectives. They worked in teams to set goals, determine concepts and themes, conduct needs assessments, implement event logistics, and market an event of their choosing. Events varied from a “Girl’s Night Out,” to “Bowling for Wishes,” to dodgeball and basketball tournaments.
One of the events, “Rock for Wishes,” was held in April at the B.O.B. in downtown Grand Rapids, and featured five bands. Hundreds of students and community members attended the show, which alone raised $1,011.
Make-A-Wish Michigan is an event organization granting wishes to children and their families who face a life-threatening illness. In 2012, MAWM granted more than 400 wishes to Michigan children, with the largest percentage of referrals coming from the Grand Rapids area.