James (Jim) Brooks was COO of Brooks Bottling, a major soft drink bottler in West Michigan. He is currently CEO of Alpha Genesis and chair of the West Michigan Strategic Alliance. His is an ex-officio member of the Executive Committee of the Macatawa Area Coordinating Council and a director of the Community Foundation of the Holland-Zeeland Area. Jim has been an integral part of Grand Valley State University's community for many years. He has served on the 2001 Honorary Executive Cabinet for the Building for Life campaign, and has been honored with the 1991 Grand Valley University Leadership Award and as a 2003 Grand Valley State Hall of Fame member. He is currently vice chair of the Grand Valley University Foundation.
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