Grand Valley launched a new branding campaign in February and university leaders hope prospective students, supporters and others will experience the "Laker Effect."
Billboards, print, Web and broadcast advertisements and other materials feature images ranging from students against a background of precipitating university logos to weather map-like satellite images showing Grand Valley’s effect on the region. Rhonda Lubberts, associate vice president for Institutional Marketing, said the umbrella campaign is a clever play on the meteorological term, "lake effect."
The 'Laker Effect' branding campaign shows Grand Valley's impact in West Michigan and beyond.
"Like the lake effect, the Grand Valley community has a broad, profound impact on life in West Michigan, the state and beyond," Lubberts said. "Lakers are driven by a passion for learning and they use that knowledge, spreading their time, talents and expertise, to make positive contributions across Michigan and elsewhere."
The research-based campaign used quantitative data that revealed people’s perceptions of Grand Valley. Initial ad concepts were then tested with various audiences that Grand Valley wants to reach.
More on what effect Lakers are having can be found online at www.gvsu.edu/lakereffect. Follow and participate in the campaign on social media using #GVLakerEffect.
There will be a video booth set up during the week of the campaign kickoff. Students will be asked to describe their Laker Effect and the effect Grand Valley has on them. The interviews will be compiled into a series of videos that will be shared on social media. Dates for the video booth are below.
• February 8, 11 a.m.-1 p.m., Kirkhof Center lobby
• February 9, 4-6 p.m., Seidman Center lobby
Join the conversation with #GVLakerEffect. See enclosed brochure for more about the campaign.
Faculty and staff members can submit nominations for the Kenneth R. Venderbush Student Leadership Award to the Dean of Students Office before Friday, February 12.
The award will be presented to a senior at the annual Student Awards Convocation on April 11.
Criteria and a nomination form are posted online at www.gvsu.edu/dos, search "Awards and Ceremonies." The nomination should be sent in a sealed envelope marked confidential.
Basketball jerseys during the January 23 games had 'Lakers' printed on the back in 15 languages to highlight Grand Valley's international student community.
Laker basketball games took on an international flair in late January through a partnership between Athletics and the Padnos International Center.
At the January 23 games against Northwood University, the teams wore Grand Valley jerseys with "Lakers" printed on the back in 15 different languages.
Libby Jawish, international student integration coordinator, said after the games, the players gave their jerseys to international students who spoke that language. "The English version was given to a student from Australia," she said.
Announcements during the games were made in English, Swedish and Swahili, the latter two languages by Josh Akena, a student from Sweden, and international student organizations held an expo to highlight study abroad opportunities.
Kelsey Perras, community relations director for Athletics, said the idea started when brainstorming ways to get students involved in the games. "We enjoyed working with another department and making a connection between our student athletes and international students," she said.
Both Laker teams beat Northwood that night.
The Brooks College of Interdisciplinary Studies established an internship fund in memory of Dave Feenstra, who died in December following an accident at his family's greenhouse.
Feenstra retired from Grand Valley in 2012 as a maintenance supervisor, then returned in 2014 to serve as adjunct manager for the Sustainable Agriculture Project.
Anne Hiskes, dean of Brooks College, said the college wanted to establish a fund to honor Feenstra's leadership at the farm and to enable his vision for the project to "take root and flourish."
“Dave provided wonderful mentorship to the student interns, unselfishly sharing his time and expertise with the students and faculty," Hiskes said. "Dave was not only an educator, but also a role model. He developed a strategic business plan for the Sustainable Agriculture Project that we will continue to implement over the years.”
The fund will provide financial support for one or more students to work on SAP projects in Feenstra's special areas of interest that benefit the SAP and meet learning goals of the student. Student awardees will be known as Dave Feenstra Sustainable Agriculture Interns.
Contributions to the internship fund can be made online at www.gvsu.edu/give.
Eight new campus departments were designated "Certified Healthy" by the Health and Wellness team within Human Resources.
This is the second year for the Certified Healthy Department program. To qualify, departments submit an application and must meet criteria like use of exercise release time, flexible work arrangements, and participation in the Healthy Choices Wellness Program.
The eight new Certified Healthy departments are Athletics and Recreation Facilities, Campus Recreation, CLAS Academic Advising, Information Technology, Public Health, Regional Math and Science Center, University Communications, and WGVU. President Thomas J. Haas visited each department last week to present awards.
The Information Technology department is pictured with President Thomas J. Haas and leaders from Human Resources after receiving a 'Certified Healthy Department award.
Students hold their 'I am Grand Valley' shirts during a reception celebrating leadership.
More than 800 students were recognized for their leadership at the annual "I am Grand Valley" reception held January 27 in the Kirkhof Center.
A total of 826 students were nominated for an award by 327 people, including faculty, staff members and fellow students.
"I am Grand Valley" is celebrated year-round on the first Wednesday of every month when students are asked to wear their "I Am Grand Valley" T-shirts. The leadership recognition program celebrates student leaders who contribute to the campus community. Many recipients are student employees, student organization leaders, resident assistants, and students who excel in the classroom and elsewhere.
The program, hosted by the Office of Student Life, has recognized thousands of students since it began during the 2003-2004 academic year. Visit www.gvsu.edu/iamgv for more information.