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Public Relations Intern


Experience Information

Employer: Michigan Butterflies
Job Title: Public Relations Director
Major: Advertising & Public Relations
Received Credit?: Yes
Paid?: No

Description of the Organization

Michigan Butterflies is a company that raises and researches monarch butterflies. In order to pay for the research done, Michigan Butterflies has many different products and services from caterpillar kits to butterfly releases, centerpieces for weddings, and butterfly attracting plants.

Description of the Tasks/Projects Completed

Even though the semester of interning has come to an end, I will continue to be an intern for Michigan Butterflies until the end of the year. I created the company logo, media kit, and many other certificates and publications. I will continue to do press releases, and attend networking events, including Grand Rapids Young Professionals, to promote the business. As butterfly season slowly approaches, I will help with craft shows, butterfly releases at weddings and other events, the John Ball Zoo release, and The Tulip festival in Holland.

Skills/Knowledge Gained Through The Experience

Through this experience, I was given the opportunity to use my creative skills to help promote a new business. I learned how to effectively network and promote a brand, while learning the behind-the-scenes work that goes into creating and promoting a new and upcoming business.

Favorite Part of the Experience

My favorite part of this co-op experience was meeting new people, and helping brand Michigan Butterflies. I have been able so many interesting and amazing people who have all had unique butterfly stories, whether from their childhood or adulthood.

How the Experience Influenced Future Career Goals

This experience has pushed me to think about how I would like to incorporate my creative side in my future career. This internship has given me the opportunity to be hands-on and strive for bigger and better accomplishments.

All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of GVSU.

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