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An Amazing Experience

Jordan

Experience Information

Employer: Tia Greene Marketing
Job Title: publicist intern
Major: Advertising & Public Relations
Received Credit?: Yes
Paid?: No

Description of the Organization

Tia Greene Marketing is a boutique marketing firm that provides media/public relations services to musicians, photographers, events, athletic teams,and authors. She also created an organization called Mixing for a Difference that hosts social mixers to create an awareness for local charities as well as gain volunteers and in-kind donations.

Description of the Tasks/Projects Completed

During my internship I completed press releases, excel spread sheets of media outlets and contacts, press conference outlines, planning events, creating mock emails to magazine editors and venues to book recording artists. I also learned about the components of a media kit and maintained the social media Facebook and Twitter pages of two organizations.

Skills/Knowledge Gained Through The Experience

I gained networking skills, conflict resolution skills in a business setting,and some of the components of how a publicist manages media relations with a client and creates events to give the client more exposure. I also learned a small portion of what it takes to be a literary agent.

Favorite Part of the Experience

My favorite part of this experience was attending events and networking in order to build new business relationships and expose the client.

How the Experience Influenced Future Career Goals

This experience has influenced my career goals because I am seriously considering becoming a publicist for a recording artist. I believe that this profession will suit me based on what I've experienced throughout this internship.

All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of GVSU.

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