Mr. Gibbs’ presentation will demonstrate how principles of retail development can be combined with the best practices of the New Urbanism and architectural design to create successful and competitive mixed-use urban commercial centers. Mr. Gibbs will share inside secrets for shopping center planning and design, and applications for cities and new towns. The presentation will focus on several topics, among them the required market demographics for various retailers, restaurants, and shopping center typologies including convenience centers, neighborhood centers, power centers, regional malls, and lifestyle centers. The impact of consumer psychographics and techniques for creating place-based brands will be considered.
Discussions of trends and techniques for vertical integration of non-retail uses and retail storefront design will be featured. The synergy between residential, office, civic and governmental land uses and retailer performance is addressed, and the integration of big-box discount retailers in the city and new town centers is considered.
Mr. Gibbs will illustrate and examine the strengths and weaknesses of several leading New Urbanist town centers built during the past 20 years, and discuss attracting leading retailers into historic downtowns and older shopping centers.
For more information please contact:
Nathan Mehmed, President GVSU ICMA Student Chapter: email@example.com
Sandra Braden, Vice-President GVSU ICMA Student Chapter: firstname.lastname@example.org