College of Liberal Arts and Sciences

All Spotlights » Kristine Crawford, '07

It's June - the signs of summer are everywhere. The temperature is heating up, the days are getting longer, and Kristine Crawford is glad for the extra hours of daylight during the busy wedding season - especially now that she is undertaking multiple full-time careers. Crawford is an independent wedding photographer, founder of Wink Publications and creator and editor of "InFrame Bride Magazine". Just a few short years out of college, she has nearly single-handedly produced this high-end publication, featuring top photographers from throughout Michigan and unique articles on other state-wide wedding trends. Crawford graduated from GVSU with a Bachelor of Arts in photography in 2007, and started her own wedding photography company. As she became entrenched in the market, she noticed the lack of a credible resource to assist brides and grooms with one of their most important wedding decisions. "As first time shoppers, many couples are completely uneducated about what to look for and expect from a professional wedding photographer. I wanted to offer the resources couples need in one place so they can be informed consumers, from how to choose the right photographer, to what you can expect to pay, to tips on how to look your best in front of the lens," Crawford said. Brides often get so wrapped up in the multitude of event details that they sometimes overlook the most long-lasting aspect, the photos. "It's one of the few tangible things that the couple has to show their children and grandchildren," she explained. Thus, the concept of InFrame Bride was born. Crawford started doing research, talking with industry colleagues and printers, and began to educate herself on the basic concepts of publishing. She put together a business plan and traveled the state approaching the best wedding photographers to be part of the project. She said that once they understood the concept and how artful and exclusive the magazine would be, they wanted to be part of it. The magazine is rare in that an advertiser's work is additionally published throughout the articles, increasing its appeal to selected vendors. In September 2009, the inaugural issue of the annual magazine was released. The result was a high-quality, well-produced publication with fresh features, and most importantly, beautiful wedding images taken by the most sought-after photographers in the industry. There is also an accompanying Web site which includes links to top photographers, videographers, event planners and venues in Michigan. The site will soon be upgraded to offer even more dynamic content, including a digital issue of the magazine and a blog where brides can submit their own real wedding stories for consideration. The second edition is slated for release in September 2010. The success of the magazine has thus far greatly exceeded Crawford's expectations. It has been picked up for distribution regionally at both Meijer and Schuler Books & Music. To order a copy or find out more, visit www.inframebride.com Added June 2010


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