GVSU Career Center

Mission, Vision, and Values / Strategic Plan

Mission, Vision, and Values


Empowering students and alumni to attain career goals in support of a comprehensive and integrated liberal education


To be the premier college career center office in the Midwest,
known and respected for:

  • The high caliber of career education, services and resources we provide to our students and alumni;
  • Our collaborative relationships with other members of the GVSU community, with other community organizations in West Michigan, and with employers throughout the Midwest;
  • Our contributions to the career services profession, and collaborations with our peers at other colleges and universities


As members of the Career Center Office, we hold ourselves and
one another accountable to the following principles:

  • PASSION for empowering students and alumni to achieve their career goals
  • SELF-RESPECT, which is the basis for respect and appreciation for one another, our clients/partners and our colleagues.
  • COMMITMENT to the best interests of one another, our customers, our professions and our communities.
  • INCLUSION in words, actions and programs
  • PRIDE in our work as well as our working environment

By holding ourselves to these principles, we will make our office a rewarding place to work and visit, while enriching our communities, both Grand Valley State University and beyond.

Strategic Plan

The Career Center staff uses the following five goals as a framework to create their objectives which are revised on an annual basis. 

Goal 1: Review and revise office processes/services to most effectively and efficiently serve constituents.

  • Objective 1.1: Evaluate students’ interactions with Career Center measured against office values every other year with a focus on new staff.
  • Objective 1.2: Facilitate unit name change to The Career Center from Career Center by June 2013.
  • Objective 1.3: Relaunch Career Center, collaborating with Student Employment and Counseling and Career Development staff by May 2013.
  • Objective 1.4: Secure 101B DeVos and relocate Career Center central operation to DeVos suite by June 1013.
  • Objective 1.5: Obtain additional COT to manage Allendale office by June 2013.
  • Objective 1.6: Increase walk-in services availability through "Time for Tens" program.
  • Objective 1.7: Increase student usage of technical career resources   (CareerSpots, Interview Stream, WIMBA)
  • Objective 1.8: Conduct 2012-13 self-study by June 2013.
  • Objective 1.9: Streamline front desk operations by providing training and development to student assistants through 1:1 evaluations, bi-annual staff meetings with FTEs, and required career development activities.

Goal 2: Support and expand student participation in career-related experiences (internships, cooperative education, practica, etc.)

  • Objective 2.1: Create a student and faculty internship guide by June 2013.
  • Objective 2.2: Add two new departments to IMS by June 2013.
  • Objective 2.3: Identify career resources to support international students domestically and domestic students abroad.
  • Objective 2.4: Create and implement "Intern in Detroit" recruiting program by April 2013.

Goal 3: Increase the number of pre-seniors utilizing the Career Center.

  • Objective 3.1: Conduct the first annual Student-to-Professional Conference in January 2013.

Goal 4: Increase student, faculty/staff or employer awareness, knowledge and usage of office services and resources, and increase employer recruitment of GVSU students and alumni.

  • Objective 4.1: Initiate veteran-friendly programs to facilitate employer and faculty awareness and engagement.
  • Objective 4.2: Expand employer outreach in SE Michigan by June 2013.

Goal 5: Improve staff knowledge, skills and abilities to best address career/employment for diverse student, alumni and employer bases.

  • Objective 5.1: Each staff will attend one major professional conference per year related to career development/services, internships or diversity (e.g., NACE, NASPA or ACPA, CEIA or ASEE-CIEC or NSEE, NCORE, NASPA Diversity Conference or event, ACPA diversity event, or equivalent intercultural learning opportunity, MCEEA conference) and report back to staff.
  • Objective 5.2: Demonstrate a commitment to professional development by pursuing professional conference presentation opportunities or serving in leadership roles in professional associations.
  • Objective 5.3: Intentionally plan and implement staff professional development component though regular staff meetings, special staff trainings or on-campus program offerings.
  • Objective 5.4: Develop staff’s comprehensive understanding of budget management to stimulate intentional use of resources by December 2013.
  • Objective 5.5: Facilitate Career Center staff involvement in international opportunities.

Page last modified May 3, 2013