When two or more people, associations, small businesses or Fortune 500 corporations are combined, the goal is typically to create more than the sum of its parts - add two and two together and get five. The added benefit of the combination of these multiple parts is referred to as synergy. The expectations from synergy are much maligned in business circles as an often promised, seldom achieved, result. A key ingredient in achieving synergy is the active participation of each part in working towards success of the whole. We, in the Alumni Association, are seeking to kindle (or, in many circumstances, rekindle) this key ingredient in our fellow alumni and to bring value to our fellow alumni, the School of Business and the West Michigan business community. To this end, the active participation of you, our fellow alumni, is a key ingredient in making the Alumni Association greater than the sum of its parts.
Together, by actively participating, we are establishing the Alumni Association as a provider of
As part of this process, we are defining and growing the role of the Alumni Association and its members in the West Michigan business community. To be successful in these endeavors, we need your help. We invite, request, and encourage you to
In addition, the Seidman College of Business is seeking alumni willing to participate in an assessment process required as part of the continued accreditation of the College of Business. As part of this process, the College of Business will seek opinions of its alumni with respect to issues or ideas being evaluated. This process is critical to maintaining accreditation and improving the Seidman College of Business.
To assist in communicating with its alumni, we have established an e-mail address of firstname.lastname@example.org. If you desire to respond to our invitation to actively participate in our Alumni Association, we encourage you to send your comments, suggestions, or merely your contact information via e-mail to the above address.
We look forward to working with you.