Marketing
Undergraduate Marketing Curriculum
Marketing Program
The marketing major is for students who like interacting with people, are intrigued by human behavior, and like being rewarded for what they do. A Bachelor of Business Administration (B.B.A.) degree is offered with the following emphases available:
- Distribution and logistics
- General marketing
- Sales
Coursework
Students study a wide range of topics preparing them for a variety of careers, including:
- Advertising
- Brand management
- Consumer research
- Global marketing
- Logistics
- Professional selling
- Sports marketing
- And many more
Career Options
Seidman marketing graduates are employed at companies such as:
- American Seating
- Amway Global
- Cisco Inc.
- Gordon Foods
- Meijer
- Mill Steel
- Office Depot
- Stryker Medical
Contact us:
Seidman Undergraduate Student Services
go2gvbiz@gvsu.edu
(616) 331-7500
Page last modified June 9, 2011
