Volume 5, Number 3 (Spring 2001)
Electronic Edition Released: March 2001
- P.K. Kannan, Introduction to the Special Issue:
Marketing in the E-Channel
- Brian T. Ratchford, Debabrata Talukdar,
and Myung-Soo Lee, A Model of Consumer Choice of the Internet as an Information Source
- Amit Bhatnagar and Purushottam Papatla, "Identifying Locations for Targeted Advertising on the Internet
"
- Jong Woo Kim, Byung Hun Lee, Michael J. Shaw,
Hsin-Lu Chang, and Matthew Nelson, "Application of Decision-Tree Induction Techniques to Personalized Advertisements on Internet Storefronts
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- P.K. Kannan and Praveen K. Kopalle, "Dynamic Pricing on the Internet: Importance and Implications for Consumer Behavior
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- Roland T. Rust and Katherine N. Lemon, "E-Service and the Consumer"
- Sridhar Balasubramanian and Vijay Mahajan, "The Economic Leverage of the Virtual Community"
- Thomas W. Miller and Peter R. Dickson, "On-line Market Research"
- Xianjun Geng, Maxwell B. Stinchcombe, and
Andrew B. Whinston, "Radically New Product Introduction Using On-line Auctions
"