Faculty Publications (Marketing)

 

Benet, Suzeanne (Associate Professor)

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Kraft, F., Benet, S. (2010). Consumer Response to Tobacco Smoke in Service Settings. Journal of Consumer Behavior, 9(4), 258-274.

 

Journal Article, Academic Journal (Not Accepted)

Benet, S., Lehnert, K. Improving the Odds: Why a Marketing Ethics Course Makes Sense. Journal of Marketing Education, 24. Download Full-text of this item

 

Conference Proceedings

Conference Proceeding (Published)

Benet, S., Lehnert, K. (2013). Ethics Across the Curriculum: Specialized Courses and Student Viewpoints (pp. 27-29). 35th Annual International AMA Collegiate Conference Proceedings. Download Full-text of this item

 

Conference Proceeding (Published)

Benet, S., Kraft, F., Dustin, C. Proceedings of the Society for Marketing Advances 2012 Annual Conference (pp. 100-101). Society for Marketing Advances. Download Full-text of this item

 

Conference Proceeding (Published)

Benet, S., Motwani, J., Williams, H. James (2010). An Integrated Supply Chain Management Major at the Seidman College of Business: A Case Study (NA ed., vol. 2010 Proceedings, pp. 1). Chicago. Illinois: Operations Management and Entrepreneurship Association. Download Full-text of this item

 

Cotter, Michael (Associate Professor)

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Henley, J. A., Cotter, M. (2013). "The German Automobile Paradox". Advances in Business Research, 3(1). Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Cotter, M., Henley, J. A. (2013). The Quality War in the 1991-2010 U.S. Vehicle Market: Japan vs. Germany. Alliance Journal of Business Research, 6(2). Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Cotter, M., Henley, J. A. (2010). Is the U.S. Vehicle Industry Rising from the Ashes? Marketing Management Journal, 20(2), 180-192.

 

Journal Article, Academic Journal (Published)

Cotter, M., Henley, Jr., J. A. (2009). Subservient Seller Syndrome: Outcomes in Zero-Sum Game Negotiations Examining the Influence of the Seller and Buyer Role/labels. Marketing Management Journal, 19(2), 38-51.

 

Journal Article, Academic Journal (Published)

Cotter, M., Henley, J. A. (2008). First Offer Disadvantage in Zero-Sum Game Negotiation Outcomes. Journal of Business-to-Business Marketing, 15(1), 25-44.

 

Cowart, Kelly (Assistant Professor)

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Cowart, K., Brady, M., Ramirez, E. (2014). Religious Affiliation: Buffering Negative Reactions to Service Failures. Journal of Services Marketing, 28(2). Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Cowart, K., Darke, P. (2013). Use of Age and Gender Stereotypes and Target Marketing in Sales Transactions. Marketing Letters, Available online.

 

Journal Article, Academic Journal (Published)

Cowart, K., Fox, G., Wilson, A. (2008). A Structural Look at Consumer Innovativeness and Self Congruence in New Product Purchases. Psychology & Marketing, 25(12), 1111-1130. Download Full-text of this item

 

Journal Article, Academic Journal (Accepted)

Swilley, E., Cowart, K., Flynn, L. (in press). An Examination of Regifting: A Look at the Behaviors Behind This Gift-Giving Phenomenon. To appear in Journal of Consumer Behaviour.

 

Journal Article, Academic Journal (Revised and Resubmitted)

Cowart, K., Brady, M. K. "Managing the Negative Effects of Obesity Stereotypes on Customer Evaluations of Frontline Service Employees". Journal of Retailing.

 

Conference Proceedings

Conference Proceeding (Published)

Swilley, E., Cowart, K. (2013). Extending Flow Theory to Mobile Commerce.

 

Conference Proceeding (Published)

Lehnert, K., Cowart, K. (2012). Mortality Salience, Mood Regulation and Materialism. Journal of the Academy of Marketing Science.

 

Conference Proceeding (Accepted)

Williams, T., Lehnert, K., Cowart, K. (2013). The Role of Extrinsic Contingency in Consumer Product. Society for Personality and Social Psychology.

 

Other Intellectual Contributions

Research-in-Progress (Unsubmitted)

Cowart, K., Lehnert, K., Massiah, C. Black and Blues: An investigation into the evaluations assigned to individuals based on perceived ethnic identity. Journal of Public Policy and Marketing.

 

Research-in-Progress (Unsubmitted)

Swilley, E., Cowart, K. Can You Hear Me Now? The Effect of Distractions on Purchasing Intentions. Journal of Interactive Marketing.

 

Research-in-Progress (Unsubmitted)

Cowart, K., Futrell, G. Connecting with Customers: The Effects of Cultural Differences on Service Encounters. Journal of Service Research.

 

Research-in-Progress (Unsubmitted)

Lehnert, K., Cowart, K. Mortality Salience, Mood Regulation and Materialism. Journal of the Academy of Marketing Science.

 

Research-in-Progress (Unsubmitted)

Cowart, K. The Weight of the World: Obesity Stereotypes in Multi-ethnic Servicescapes. Journal of Retailing.

 

Dalela, Vivek (Assistant Professor)

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Richey, G. R., Adams, F., Dalela, V. (2012). Technology and Flexibility: Enablers of Collaboration and Time Based Logistics Quality. Journal of Business Logistics (Ranked 'A' in Department Journal Rankings), 33(1), 34-49. Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Vivek, S. D., Dalela, V., Patwardhan, A. M. A Study of Service Ethnocentrism and its Relationship with Social Connectedness. Journal of Services Research (Ranked 'C' in Department Journal Rankings), 11(2). Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Richey, G. R., Tokman, M., Dalela, V. (2010). Examining Collaborative Supply Chain Service Technologies: A study of intensity, relationships, and resources. Journal of the Academy of Marketing Science (Ranked 'Elite' in Department Journal Rankings), 38(1), 71-89. Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Vivek, S. D., Richey, R. G., Dalela, V. (2009). A longitudinal examination of partnership governance in offshoring: A moving target. Journal of World Business, 44(1), 16-30.

 

Journal Article, Academic Journal (Published)

Richey, R. G., Kiessling, T., Tokman, M., Dalela, V. (2008). Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance. Industrial Marketing Management, 37(4), 394-406.

 

Conference Proceedings

Conference Proceeding (Published)

Vivek, S. D., Dalela, V. (2012). Customer Engagement; A Multifaceted Experience in Multiple Relationship Contexts (1st ed., vol. 1). Bangkok, Thailand: Society for International Business Research Conference. Download Full-text of this item

 

Other Intellectual Contributions

Research-in-Progress (Submitted)

Vivek, S. D., Beatty, S. E., Dalela, V., Morgan, R. M. A Generalized Multi-dimensional Scale for Measuring Customer Engagement. Journal of Marketing Theory and Practice.

 

Research-in-Progress (Unsubmitted)

Dalela, V., D'Souza, G., Richey, G. R., Morgan, R. M. Rebuilding Trust and Commitment in Buyer Seller Relationships. Journal of the Academy of Marketing Science.

 

Good, David J. (Professor)

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Good, D., Schwepker, C. H., Odneal, L. B. (2012). Improving Customer Relationships and Sales Performance Through Moral Judgment. Baylor University-Keller Center Research Report. Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Good, D., Schultz, R. J., Schwepker, Jr, C. H. (2012). Social media usage: an investigation of B2B salespeople. American Journal of Business, 27(2), 174-194. Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Good, D., Schwepker, Jr., C. H. (2012). Sales Quotas: Unintended Consequences on Trust in Organization, Customer-Oriented Selling, and Sales Performance. Journal of Marketing Theory and Practice, 20(4), 437-452. Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Good, D., Schwepker, Jr., C. H., Schultz, R. J. (2012). Generational research in the sales arena. Innovative Marketing, 8(1), 8-14. Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Good, D., Schwepker, C. H. (2010). Transformational Leadership and its Impact on Sales Force Moral Judgment. Journal of Personal Selling & Sales Management, 30(Fall), 299-317.

 

Journal Article, Academic Journal (Published)

Good, D., Schultz, R. (2010). The Sales Entrepreneur (SE): A New Generation of Challenges and Opportunities. Southern Business Review, Summer, 15-24.

 

Journal Article, Academic Journal (Published)

Good, D., Schwepker, C. H. (2009). Ethical Climate's Influence on Sales Management Practices. The Journal of Selling & Major Account Management, 9((1)), 8-24.

 

Journal Article, Academic Journal (Published)

Good, D., Stone, R. W. (2009). The Impacts of Computer Systems on Perceptions of Customer Service and Marketing Effectiveness. Journal of Business and Economic Perspectives, XXXV(2), 100-112.

 

Journal Article, Academic Journal (Accepted)

Good, D., Schwepker, C. H. (in press). Improving Salespeople's Trust in the Organization, Moral Judgment and Performance Through Transformational Leadership. To appear in Journal of Business and Industrial Marketing. Download Full-text of this item

 

Journal Article, Academic Journal (Accepted)

Good, D., Schultz, R. J., Schwepker, C. H. (in press). An Exploratory Study of Social Media in Business-to-Business Selling: Salesperson Characteristics, Activities, and Performance. To appear in Marketing Management Journal, 22(2).

 

Journal Article, Academic Journal (Accepted)

Good, D. (2011). Moral Judgment and its Impact on Business-to-Business Sales Performance and Customer Relationships. To appear in Journal of Business Ethics.

 

Non-Refereed Journal Articles

Journal Article, Academic Journal (Accepted)

Good, D., Schwepker, C. H., Buerky, B. (in press). Managing Quota to Improve Relationships and Sales Performance. To appear in Keller Center Research Report - Baylor University.

 

Journal Article, Academic Journal (Accepted)

Good, D., Schwepker, C. H., Schultz, R. (in press). Understanding the Impact of Quota Participation and Difficulty on Sales Performance. To appear in The Journal of Selling & Major Account Management.

 

Journal Article, Academic Journal (Submitted)

Good, D., Schwepker, C. H., Schultz, R. Impacts of Sales Supervisory Satisfaction on Offering Client Value and Customer Oriented Selling. The Journal of Selling & Major Account Management.

 

Journal Article, Academic Journal (Submitted)

Good, D., Schwepker, C. H., Schultz, R. The Influence of Servant Leadership on Salesperson Customer Value Creation. The Journal of Personal Selling & Sales Management.

 

Conference Proceedings

Conference Proceeding (Published)

Good, D. (2012). Generational Differences and their Impact on Sales Management (pp. 26-28). National Conference in Sales Management. Download Full-text of this item

 

Conference Proceeding (Published)

Good, D. (2010). Moral Judgment and its Impact on Sales Performance and Customer Relationships. National Conference in Sales Management (NCSM).

 

Conference Proceeding (Published)

Good, D., Schwepker, C. S. (2008). Towards an Understanding of Ethical Climate's Role in Managing Sales Ethics. National Conference in Sales Management.

 

Hinsch, Chris (Assistant Professor)

Book Chapters

Book, Chapter in Scholarly Book-New (Published)

Hinsch, C., Bloch, P. H. (2009). Interaction Seeking in Second Life and Implications for Consumer Behavior. Virtual Social Identity and Consumer Behavior. New York, NY: Armonk. Download Full-text of this item

 

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Sheldon, K., Abad, N., Hinsch, C. (2011). A Two-Process View of Facebook Use and Relatedness Need-Satisfaction: Disconnection Drives Use, and Connection Rewards It. Journal of Personality and Social Psychology /American Psychological Association, 100(4), 766-775. Download Full-text of this item

 

Journal Article, Academic Journal (Accepted)

Hinsch, C., Sheldon, K. (in press). "The Impact of Frequent Social Internet Consumption: Increased Procrastination and Lower Life Satisfaction". To appear in Journal of Consumer Behaviour/Wiley. Download Full-text of this item

 

Journal Article, Academic Journal (Accepted)

Dong, X., Hinsch, C., Zou, S., Fu, H. (in press). The Effect of Market Orientation Dimensions on Multinational Companies Strategic Performance: An Empirical Study. To appear in International Marketing Review/Emerald, 30(6). Download Full-text of this item

 

Journal Article, Academic Journal (Submitted)

Hinsch, C., Tang, E., Lund, D. Understanding Consumer Response to Business Gifts: Explicating the Role of Felt Social Connection and the Norm of Reciprocity.

 

Journal Article, Academic Journal (Submitted)

Hinsch, C., Bloch, P. H. VICARIOUS CONSUMPTION AND MOOD MANAGEMENT IN ONLINE CONSUMPTION COMMUNITIES. Wiley.

 

Conference Proceedings

Conference Proceeding (Accepted)

Stevenson, J., Hinsch, C. (in press). Entry-level Student Physical Therapists Attitudes about Patient Lifting and Transfer Practices. Safe Patient Handling East Conference. Download Full-text of this item

 

Conference Proceeding (Accepted)

Rauschnabel, P., Hinsch, C., Mrkwicka, K., Ivens, B. (in press). Social Media Marketing and its Implication for Companies and Marketing Education. Marketing Management Association.

 

Other Intellectual Contributions

Research-in-Progress (Not Accepted)

Hinsch, C., Lund, D., Tang, E. Consumer Response to Relationship Marketing Efforts. Chicago, IL: Journal of Consumer Research/University of Chicago Press.

 

Kraft, Frederic B. (Professor)

Book Chapters

Book, Chapter in Scholarly Book-Revised (Published)

Kraft, F., Volk, F. A. (2011). Human Factors in Online Consumer Behavior. Human Factors in Web Design, 2nd edition. Mahwah, NJ: Lawrence Earlbaum Associates, Publishing.

 

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Kraft, F., Benet, S. (2010). Consumer Response to Tobacco Smoke in Service Settings. Journal of Consumer Behavior, 9(4), 258-274.

 

Journal Article, Academic Journal (Published)

Porter, S. S., Claycomb, C., Kraft, F. (2008). Salesperson Wellness Lifestyle: A Measurement Perspective. Journal of Personal Selling and Sales Management, 28 (1), 53-66.

 

Journal Article, Academic Journal (Revised and Resubmitted)

Kraft, F. A Lifestyle Check-Up: Does Salesperson Wellness Influence Individual and Organizational Outcomes? Journal of Personal Selling and Sales Management.

 

Conference Proceedings

Conference Proceeding (Published)

Benet, S., Kraft, F., Dustin, C. Proceedings of the Society for Marketing Advances 2012 Annual Conference (pp. 100-101). Society for Marketing Advances. Download Full-text of this item

 

Landon, Maria (Affiliate Professor)

Non-Refereed Journal Articles

Journal Article, Academic Journal (Published)

Landon, M. (2013). Independent Hardware Stores Thrive in Niche Markets. Grand Rapids Business Journal, 1.

 

Journal Article, Professional Journal (Published)

Landon, M. (2012). Is a hamburger a hamburger? Grand Rapids Business Journal, 8.

 

Other Intellectual Contributions

Business Periodicals (Published)

Landon, M. (2012). Career building through professional organizations (pp. 1). Grand Rapids, Michigan: Grand Rapids Business Journal.

 

Business Periodicals (Published)

Landon, M. (2010). Local Company Appears to Market a Winning Product (pp. one). Grand Rapids, MI: Grand Rapids Business Journal.

 

Business Periodicals (Published)

Landon, M. (2010). Getting Past Challenges in Managing Distribution/Place (pp. 1). Grand Rapids, MI: Grand Rapids Business Journal.

 

Business Periodicals (Published)

Landon, M. (2009). How Is The Economy Impacting Coffee Sales? (pp. one). Grand Rapids, MI: Grand Rapids Business Journal.

 

Business Periodicals (Published)

Landon, M. (2009). Spartan displays successful blend-- fuel and food (March 9, 2009 ed., pp. one). Grand Rapids, MI: Grand Rapids Business Journal.

 

Business Periodicals (Published)

Landon, M. (2008). Diversity in business: the role of higher education (pp. 0ne). Grand Rapids, MI: Grand Rapids Business Journal.

 

Business Periodicals (Published)

Landon, M. (2008). Can Small Restaurants Vie With Big Chains?. Grand Rapids, MI: Grand Rapids Business Journal.

 

Business Periodicals

Landon, M. (2011). Positive Marketing in a Tough Economy (pp. 1). Grand Rapids, MI: Grand Rapids Business Journal.

 

Lane, Paul M. (Professor)

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Jodee, H., Lane, P., John, F. P. The Lesson of Miss Arlene's Oven: Entrepreneurship at the Base of the Economic Pyramid. International Journal of Entrepreneurship, 14(1), 85-119.

 

Journal Article, Academic Journal (Published)

Lane, P., Fauvel, A. M., Miller, L., Farris, J. P. (2010). Reflections on an Interdisciplinary, Community-Based, Team-Taught Adventure. The Journal of Continuing Higher Education, 58(1 January 2010), page 41-46.

 

Journal Article, Academic Journal (Published)

Riley, D., Howe, S., Reinhart, N., Farris, J., Lane, P. (2009). Design for Economic Empowerment: Student engagement and learning across cultures and disciplines. Practice and Evidence of the Scholarship of Teaching and Learning in Higher Education, 4(2).

 

Journal Article, Academic Journal (Accepted)

Lane, P., Hunt, J., Farris, J. (in press). Innovative teaching to engage and challenge Twenty-First century entrepreneurship students: in interdisciplinary approach. To appear in Journal of Entrepreneurship Education JEE.

 

Conference Proceedings

Conference Proceeding (Published)

Lane, P., Farris, J. P. "UAIDAS,Approaching the Class with a Little Marketing, (pp. 50-54). Midwest Markeing Association.

 

Conference Proceeding (Published)

Lane, P., Farris, J. p., Morawcynski, R. An Inquiry into Entrepreneurship across the Cultures. International Business.

 

Conference Proceeding (Published)

Lane, P. (2012). Growing Yourself Through Others. Marketing Management Association. Download Full-text of this item

 

Conference Proceeding (Published)

Lane, P. (2012). The Students of La UNAN Managua.

 

Conference Proceeding (Published)

Lane, P., Farris, J. P. (2012). Learning from the Base: Entrepreneurs Design to Start with Almost no Capital.

 

Conference Proceeding (Published)

Lane, P., Farris, J. p. (2011). Developing Innovation at the Bottom of the Economic Pyramid Challenges and Opportunities: Nicaragua (vol. http://www.asbe.us/proceedings_downloads/2011_asbe.pdf, pp. 58-73). Association of Small Business and Entrepreneurship.

 

Conference Proceeding (Published)

Lane, P., Farris, J. P. (2011). Challenges of a Changing Future. Kingston: University of Technology College of Business and Management.

 

Conference Proceeding (Published)

Lane, P. (2011). Pitching is a Great Addition to Marketing Classes! (vol. http://www.mmaglobal.org/publications/ProceedingsArchive/2011_MMA_TOC.pdf, pp. 90-96). Cape Giradeau, Missouri: Marketing Management Association.

 

Conference Proceeding (Published)

Lane, P., Farris, J. P. (2011). Lessons Learned in a Cross Cultural Interdisciplinary Entrepreneurship Program. Operations Management and Entrepreneurship Association.

 

Conference Proceeding (Published)

Lane, P. (2011). The Opportunities of Technology in a Marketing Class or Learning with Your Students. Cape Giradeau, Missouri: Marketing Management Association.

 

Conference Proceeding (Published)

Lane, P., Farris, J. P. (2009). Fostering Entrepreneurship at the Bottom of the Economic Pyramid (vol. 35th Proceedings, pp. 148-161). San Antonio, Texas: ASBE.

 

Conference Proceeding (Published)

Lane, P. (2009). 2009 Fall Marketing Educators' Conference Proceedings (pp. 90-94). Cape Giradeau, Missouri:.

 

Conference Proceeding (Published)

Lane, P., Farris, J. P., Fauvel, A. M. (2009). Unbridled Community. Louisville, Kentucky: Marketing Management Association Educator's Conference.

 

Conference Proceeding (Published)

Lane, P., Farris, J. P., Hunt, J. (2008). Challenging Entrepreneurial Students with Concrete, Interdisciplinary Problems. Reno, Nevada: Allied Academies Incorporated.

 

Conference Proceeding

Lane, P., Farris, J. P., Jonaitis, S., Perez, R. R. (2011). Birthing Entrepreneurship at the Base of the Pyramid. Washington DC: ICSB.

 

Conference Proceeding

Lane, P., Farris, J. P. (2008). Work in Progress: Developing a Socially Conscious Innovation Class. 2008 FIE.

 

Other Intellectual Contributions

In-House Publication (Published)

Lane, P., Farris, J. (2010). Creating Opportunity Through Innovation in West Michigan (Winter 2010 ed., vol. XVI, pp. 14-15). Grand Rapids: Seidman Business Review.

 

Research-in-Progress (Unsubmitted)

Lane, P., Farris, J. Coordinating Creativity and Passion for Practical Performance in New Product Development.

 

Research-in-Progress (Unsubmitted)

Lane, P., Farris, J. Developing a Bottom of the Pyramid Opportunity Identification.

 

Research-in-Progress (Unsubmitted)

Lane, P. Observations on Entrepreneurship in Nicaragua.

 

Research-in-Progress (Unsubmitted)

Lane, P. Product Architecture.

 

Research-in-Progress (Unsubmitted)

Lane, P. The Nature of Product Oriented Social Entrepreneurship.

 

Research-in-Progress (Unsubmitted)

Lane, P., Beal-Bates, Toot What Does Local Industry Think is Needed in the Way of Gerontology Education?.

 

Research-in-Progress (Unsubmitted)

Lane, P., Farris, J. Who Participates in the New Product Process?.

 

In-House Publication

Lane, P., Farris, J., Fauvel, A. M., Miller, L. (2009). Looking at Sustainability on the Lakeshore (vol. Winter 2009). Grand Rapids, Michigan:.

 

Lehnert, Kevin D. (Assistant Professor)

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Lehnert, K., Singh, N. (2012). Global Social Media Usage: Insights into Reaching Consumers World Wide. Thunderbird International Review. Download Full-text of this item

 

Journal Article, Academic Journal (Accepted)

Lehnert, K., Till, B. D., Ospina, J. M. (in press). Advertising Creativity: The Role of Divergence versus Meaningfulness. To appear in Journal of Advertising. Download Full-text of this item

 

Journal Article, Academic Journal (Accepted)

Lehnert, K., BenMamoun, M. (in press). Financing Growth: Comparing the Effects of FDI, ODA, and International Remittances. To appear in Journal of Economic Development. Download Full-text of this item

 

Journal Article, Academic Journal (Accepted)

Lehnert, K., Till, B. D., Carlson, B. (in press). Advertising Creativity and Repetition: Recall, Wearout, and Wearin Effects. To appear in International Journal of Advertising. Download Full-text of this item

 

Journal Article, Academic Journal (Accepted)

Lehnert, K., Benmamoun, M., Zhao, H. (in press). FDI Inflow and Human Development: Analysis of FDIs Impact on Host Countries Social Welfare and Infrastructure. To appear in Thunderbird International Business Review. Download Full-text of this item

 

Journal Article, Academic Journal (Not Accepted)

Lehnert, K., Zhao, H., Alhorr, H. Intangible Assets, International Diversification and Performance. Management International Review. Download Full-text of this item

 

Journal Article, Academic Journal (Not Accepted)

Benet, S., Lehnert, K. Improving the Odds: Why a Marketing Ethics Course Makes Sense. Journal of Marketing Education, 24. Download Full-text of this item

 

Journal Article, Academic Journal (Submitted)

Sanchez, C., Pope, J. A., Lehnert, K., Schmid, A. Why do Gen Y students study abroad? Journal of Teaching in International Business.

 

Conference Proceedings

Conference Proceeding (Published)

Benet, S., Lehnert, K. (2013). Ethics Across the Curriculum: Specialized Courses and Student Viewpoints (pp. 27-29). 35th Annual International AMA Collegiate Conference Proceedings. Download Full-text of this item

 

Conference Proceeding (Published)

Lehnert, K., Sanchez, C., Pope, J. A., Schmid, A. (2013). Why do Gen Y students study abroad? Initial Factors in Study Abroad (vol. 40, pp. 25-30). Oklahoma City, OK: Developments in Business Simulation and Experiential Learning. Download Full-text of this item

 

Conference Proceeding (Published)

Singh, N., Lehnert, K., Park, Y.-H., Burns, M., Frohmann, A. (2013). German And American Managers Perceptions Of Marketing Communications And Organizational Values. 2013 Maui International Education Conference Proceedings - Clute Institute. Download Full-text of this item

 

Conference Proceeding (Published)

Lehnert, K., Arnold, M. (2012). Enhanced Regret: Ruminative Thinking, Mood Regulation and Service Failure. AMA 2012 Summer Educators Conference. Download Full-text of this item

 

Conference Proceeding (Published)

Lehnert, K., Cowart, K. (2012). Mortality Salience, Mood Regulation and Materialism. Journal of the Academy of Marketing Science.

 

Conference Proceeding (Published)

Lehnert, K., Alhorr, H. (2012). Environmental Pro-Activity And Geographic Diversification: Assessing The Impact On The Choice Of Geographic Expansion. 2012 Midwest DSI Meeting Proceedings. Download Full-text of this item

 

Conference Proceeding (Published)

Lehnert, K., Till, B., Carlson, B. (2011). Creativity and Repetition: Consumer Recall and Wearout (vol. 22). AMA 2011 Summer Educators Conference. Download Full-text of this item

 

Conference Proceeding (Published)

Lehnert, K., Arnold, M. (2010). Goal Focus and Self-Attentions Influence on Consumer Shopping Intentions (vol. 21, pp. 360-361). AMA 2010 Summer Educators Conference. Download Full-text of this item

 

Conference Proceeding (Published)

Alhorr, H., Lehnert, K. (2010). Corporate Environmentalism and Business Performance: An Empirical Analysis Examining the Role of Geographic Diversification as a Mediating Factor. Academic of International Business.

 

Conference Proceeding (Published)

Lehnert, K., Little, J., Rhiney, E., Smith, J. A. (2009). Consumer Ethnocentrism vs. Cosmopolitanism: A Re-evaluation and comparison of constructs. AIB 2009 Annual Meeting Proceedings. Download Full-text of this item

 

Conference Proceeding (Published)

Lehnert, K. (2009). Creativity and Relevance: Separating the Involvement Construct. MMA 2009 Annual Conference Proceedings. Download Full-text of this item

 

Conference Proceeding (Published)

Lehnert, K., Arnold, M. (2008). Regulatory Focus, Mortality Salience, and Materialism (vol. 19). AMA 2008 Summer Educators Conference. Download Full-text of this item

 

Conference Proceeding (Published)

Lehnert, K., Zhao, H. (2008). Reputation's Effects on Diversification and Performance Reputation's Effects on Diversification and Performance. AIB 2008 Annual Meeting Proceedings. Download Full-text of this item

 

Conference Proceeding (Published)

Lehnert, K., Smith, J. A. (2008). Consumer Ethnocentrism vs. Cosmopolitanism: A Re-evaluation and comparison of constructs. CCT 2008 Annual Conference Proceedings. Download Full-text of this item

 

Conference Proceeding (Accepted)

Williams, T., Lehnert, K., Cowart, K. (2013). The Role of Extrinsic Contingency in Consumer Product. Society for Personality and Social Psychology.

 

Other Intellectual Contributions

Research-in-Progress (Revising to Resubmit)

Lehnert, K., Coble, K., Till, B. D., Arnold, M. J. Advertising Creativity and Interference: Can Creative Ads Cut Through Interference?. Journal of Advertising. Download Full-text of this item

 

Research-in-Progress (Not Accepted)

Lehnert, K., Wilson, R. T., Zdravkovic, S. Skin Tone In Advertising: An Exploratory Study Of The Factors Influencing Advertising Effectiveness.

 

Research-in-Progress (Unsubmitted)

Cowart, K., Lehnert, K., Massiah, C. Black and Blues: An investigation into the evaluations assigned to individuals based on perceived ethnic identity. Journal of Public Policy and Marketing.

 

Research-in-Progress (Unsubmitted)

Lehnert, K., Cowart, K. Mortality Salience, Mood Regulation and Materialism. Journal of the Academy of Marketing Science.

 

Research-in-Progress (Unsubmitted)

Zhou, J., Singh, N., Yu, J., Lehnert, K. Consumers' Global and National Identity: An Empirical Study. Download Full-text of this item

 

Research-in-Progress (Unsubmitted)

Lehnert, K., Alhorr, H. When Does Environmental Proactivity Matter: Examining the Effects of International Diversification on the Environmental Proactivity and Business Performance Relationship. Download Full-text of this item

 

Research-in-Progress (Unsubmitted)

Lehnert, K., Smith, J. A., Boyle, B. Materialism and Religiosity on Consumption Values in Emerging Consumer Markets.

 

Research-in-Progress (Unsubmitted)

Lehnert, K., Arnold, M. J. Rumination/Reflection and Regulatory Focus: Shopping Relationships.

 

Research-in-Progress (Unsubmitted)

Lehnert, K., Till, B. D., Carlson, B. Advertising Creativity and Exposure.

 

Little, Joseph P. (Assistant Professor)

Book Chapters

Book, Chapter in Scholarly Book-New (Published)

Singh, N., Little, J. (2009). Chapter 11: Culturally Customizing International Web Sites. Proliferation of the Internet Economy (pp. 251-264). Hershey, PA: Information Science Reference.

 

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Little, J., Little, E. L., Cox, K. C. (2009). U.S. Consumer Animosity towards Vietnam: A Generational Perspective. Journal of Applied Business Research, 25(6), 13-22.

 

Journal Article, Academic Journal (Published)

Singh, N., Spillan, J. E., Little, J. (2009). Web Site Localization Practices: Some Insights into the Localization Industry. International Journal of E-Adoption, 1(2), 36-54.

 

Journal Article, Academic Journal (Accepted)

Little, J. (in press). Anglo-American Consumer Animosity towards the use of the Spanish Language. To appear in Journal of Marketing Theory and Practice.

 

Journal Article, Academic Journal (Accepted)

Little, J. (in press). A Generational Comparison of Economic-Based and War-Based Consumer Animosity: The Cases of U.S. Consumer Animosity towards China and Vietnam. To appear in Marketing Management Journal. Download Full-text of this item

 

Conference Proceedings

Conference Proceeding (Published)

Little, J. (2012). A Generational Comparison of Economic-based and War-based Consumer Animosity: The Cases of U.S. Consumer Animosity towards China and Vietnam (vol. 2012). Kennesaw, GA: Association of Marketing Theory and Practice. Download Full-text of this item

 

Conference Proceeding (Published)

Lehnert, K., Little, J., Rhiney, E., Smith, J. A. (2009). Consumer Ethnocentrism vs. Cosmopolitanism: A Re-evaluation and comparison of constructs. AIB 2009 Annual Meeting Proceedings. Download Full-text of this item

 

Other Intellectual Contributions

Research-in-Progress (Submitted)

Little, J., Singh, N. Comparing War-based and Economic-based Consumer Animosity: A Generational Perspective. Morehead, KY: Marketing Management Journal.

 

Research-in-Progress (Submitted)

Little, J. Guatemalan Consumer Animosity towards a War-based Focusing Event. Journal of Consumer Marketing.

 

Research-in-Progress (Unsubmitted)

Little, J. The Dark Side of Sport Sponsorship.

 

Research-in-Progress (Unsubmitted)

Little, J. The Boomerang Effect of Sport Sponsorship: Affect Transfer from the Sponsoring Organization to the Sports Property.

 

Research-in-Progress (Unsubmitted)

Little, J. NASCAR is Decadent and Depraved.

 

Research-in-Progress (Revised and Resubmitted)

Little, J. A Re-evaluation of the Consumer Animosity Construct: The Effects of Focusing Events. Cardiff: International Marketing Review.

 

Research-in-Progress (Unsubmitted)

Little, J. University Student Motivations for Attending Sporting Events.

 

Research-in-Progress (Unsubmitted)

Wadsworth, F., Strupeck, D., Little, J., Little, E. L. Do Socially Sensitive Variables Influence the Interpretation of Ethical Decision Making: The Case of Race and Age.

 

Pope, Jennifer A. (Associate Professor)

Books

Book, Scholarly-New (Published)

Pope, J. A. (2009). Breaking Up Is Hard to Do: The Dissolution of International Business Relationships in the Global Marketplace. Saarbrucken: Verlag Dr. Muller Aktiengesellschaft.

 

Book Chapters

Book, Chapter in Scholarly Book-New (Published)

Margulis, S., Pope, J. A., Lowen, A. (2010). The Harris-Westin's Index of General Concern About Privacy:. Privacy, Surveillance and the Globalization of Personal Information. Kingston, ON: McGill-Queen's University Press.

 

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Pope, J. A., Lowen, A. (2010). Marketing Implications of Privacy Concerns in the US and Canada. Direct Marketing: An International Journal, 3(4), 301-326.

 

Journal Article, Academic Journal (Published)

Pope, J. A., Isely, E. S. (2009). Developing a Non-Profit Marketing Strategy. Journal of Nonprofit and Public Policy Marketing.

 

Journal Article, Academic Journal (Published)

Lowen, A., Pope, J. A. (2008). A Survival Analysis of IJV Dissolution. Journal of Business and Economic Studies, 14(1), 62-80.

 

Journal Article, Academic Journal (Submitted)

Pope, J. A., Saigal, A., Key, K. Non-Profit Outsourcing Patterns: Why Dont Small NPOs Outsource More? Journal of Nonprofit & Public Sector Marketing.

 

Journal Article, Academic Journal (Submitted)

Pope, J. A., Saigal, A., Key, K. A. Do Nonprofits Outsource? Voluntas. Download Full-text of this item

 

Journal Article, Academic Journal (Submitted)

Sanchez, C., Pope, J. A., Lehnert, K., Schmid, A. Why do Gen Y students study abroad? Journal of Teaching in International Business.

 

Non-Refereed Journal Articles

Journal Article, Academic Journal (Unsubmitted)

Pope, J. A. Using Social Media to Reach out to Nonprofit target markets.

 

Journal Article, Professional Journal (Unsubmitted)

Pope, J. A. Collaboration Among Nonprofit Organizations.

 

Conference Proceedings

Conference Proceeding (Published)

Lehnert, K., Sanchez, C., Pope, J. A., Schmid, A. (2013). Why do Gen Y students study abroad? Initial Factors in Study Abroad (vol. 40, pp. 25-30). Oklahoma City, OK: Developments in Business Simulation and Experiential Learning. Download Full-text of this item

 

Conference Proceeding (Published)

Pope, J. A., Case, F. M. (2008). Is Conjoint Analysis Subject to Equivalence Failure?. Society for Marketing Advances.

 

Other Intellectual Contributions

In-House Publication (Accepted)

Pope, J. A., Isely, P. (in press). Economic Impact of LaughFest and Re-Branding of Grand Rapids. Grand Rapids, MI: Seidman Business Review. Download Full-text of this item

 

Robideaux, Douglas (Associate Professor)

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Robideaux, D., Robideaux, S. C. Innovative Marketing. Business Perspectives, 8(1), Pages 48-51. Download Full-text of this item

 

Conference Proceedings

Conference Proceeding (Accepted)

Robideaux, D. (in press). The Diffusion of Fiction Through Culture Using Multiple Media. Popular Culture Association.

 

Other Intellectual Contributions

Written Case with Instructional Material (Not Accepted)

Robideaux, D., Moroney, J. International Academy for Case Studies.

 

Research-in-Progress (Unsubmitted)

Robideaux, D. Ad Attitude Evaluation of Print versus Television Advertising.

 

Research-in-Progress (Unsubmitted)

Robideaux, D. Gender and Negative Political Advertising: A Twelve-Year Evaluation.

 

Walz, Anna M. (Assistant Professor)

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Walz, A., Celuch, K. G., Robinson, N. G. (2012). "'I WILL HAVE NO OTHER!' -- The Role of Communication and Trust in Driving Exclusive Behavior". Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 25, 80-95. Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Celuch, K., Walz, A., Saxby, C., Ehlen, C. (2011). "Understanding SME Intention to Use the Internet for Managing Supplier Information: Normative and Strategic Conceptual Extensions". New England Journal of Entrepreneurship, 14(1), 9-21. Download Full-text of this item

 

Journal Article, Academic Journal (Published)

Walz, A., Celuch, K. (2010). "The Effect of Retailer Communication on Customer Advocacy: The Moderating Role of Trust". Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 23, 95-110. Download Full-text of this item

 

Journal Article, Academic Journal (Accepted)

Raggio, R., Walz, A., Bose, M., Folse, J. A. G. (2013). "Gratitude in Relationship Marketing: Theoretical Development and Directions for Future Research". To appear in European Journal of Marketing. Download Full-text of this item

 

Conference Proceedings

Conference Proceeding (Published)

Celuch, K., Robinson, N. M., Walz, A. (2012). "How can I (the Company) get you (the Customer) to talk to me? The Role of Retail Employee Behavior, Social Benefits, and Commitment in Customer Feedback". 2012 Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference (La Verne, CA). Download Full-text of this item

 

Conference Proceeding (Published)

Mangus, S., Hiler, J., Black, W., Folse, J. A. G., Walz, A. (2012). "What Consumers Value: Relationships and Utility". 2012 Academy of Marketing Science Conference (New Orleans, LA). Download Full-text of this item

 

Conference Proceeding (Published)

Celuch, K. G., Robinson, N. M., Walz, A. (2011). "In Search of the Gift of Feedback: The Moderating Role of Trust on Retailer-Customer Communication". Chicago, IL: 2011 American Marketing Association Summer Marketing Educators' Conference (San Francisco, CA). Download Full-text of this item

 

Conference Proceeding (Published)

Bose, M., Ye, L., Walz, A. (2011). "The Role of Situated Learning in Coping with Professional Service Experiences: A Cross-Cultural Perspective". Chicago, IL: 2011 American Marketing Association Summer Marketing Educators' Conference (San Francisco, CA). Download Full-text of this item

 

Conference Proceeding (Published)

Liu, C., Lawrence, F. C., Black, W. C., Walz, A. (2010). "Consumption Adjustment in the Process of Post-Disaster Recovery". 56th Annual Conference on the American Council on Consumer Interests, (Atlanta, GA). Download Full-text of this item

 

Conference Proceeding (Published)

Walz, A., Celuch, K. (2010). "The Effect of Retailer Communication on Customer Advocacy: The Moderating Role of Trust". Chicago, IL: 2010 Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference (Chicago, IL). Download Full-text of this item

 

Conference Proceeding (Published)

Liu,, C., Lawrence, F. C., Black, W. C., Walz, A. (2009). "Post-Disaster Recovery and Rebuilding: The Role of Financial Wellness". 55th Annual Conference on the American Council on Consumer Interests (Milwaukee, WI).

 

Conference Proceeding (Published)

Raggio, R. D., Walz, A., Bose, M., Folse, J. A. G. (2008). "Gratitude in the Relational Exchange Paradigm". 2008 American Marketing Associations Summer Marketing Educators Conference (San Diego, CA).

 

Conference Proceeding (Published)

Liu, C., Lawrence, F. C., Black, W. C., Bose, M., Kuzmina, Y., Jaber, M., Walz, A. (2008). "Post-Disaster Recovery and Rebuilding: A Consumer Perspective". 54th Annual Conference on the American Council on Consumer Interests (Orlando, FL).

 

Other Intellectual Contributions

Working Paper (Unsubmitted)

Walz, A., Black, W., Folse, J. A. G. "An Examination of the Evolution of Customer-Retailer Relationships". Journal of Retailing.

 

Working Paper (Unsubmitted)

Walz, A., Black, W., Folse, J. A. G. "The Definition and Evolution of Buyer-Seller Relationships: Reflections of the Fields Leading Scholars". Journal of Business Research.

 

Working Paper (Unsubmitted)

Celuch, K., Robinson, N. M., Walz, A. "How can I (the Company) get you (the Customer) to talk to me? The Role of Retail Employee Behavior, Social Benefits, and Commitment in Customer Feedback". Journal of Services Marketing.

Page last modified February 27, 2014