Business Ethics Center

Our Mission

The mission of the Business Ethics Center (BEC) at Grand Valley State University's Seidman College of Business is to examine the role and influence of business in public life, to promote inquiry into ethical business practices and education, and to be a leading resource for business persons, students, faculty members, and administrators who seek to understand the relationship between business, the common good, and a life well lived.


WINTER 2014 Events at a Glance

Monday, March 30th from 9-noon Prof DeWilde will be the guest teacher at the C3 Exchange in Grand Haven, MI.  His topic is "Judging Judgment - A Little Moral Humility, Please."

And this Summer:

Mr. Fred Keller, Founder and CEO of Cascade Engineering and a BEC board member, has been invited to be the keynote speaker at the 9th International Symposium of the Institute for Sustainable Leadership, to be held in Salzburg, Austria June 3-6.  He'll be speaking on "The Rings of Leadership."


For further information on these and many other 2014 BEC events please contact Prof. DeWilde at




Managers neglect the study of human nature at their peril.  To be a manager is to be challenged by behaviors that can range from the hyper-rational to the bafflingly irrational; from the clearly immoral to the ambiguously amoral to the exceedingly self-righteous; from the exuberantly engaged to the frustratingly nonchalant.  Managers tasked with “getting things done” often find themselves wondering why things don’t get done, get done poorly, or get done, finally, by the manager.  The human psyche has fascinated and challenged philosophers, poets, prophets and artists for millennia, but it is only in our time that the tools have been developed by psychologists and neurologists that allow us something like a truly scientific approach to the brain and to human psychology, though this approach is still in its infancy.  In this 1.5 credit course we’ll look at some of the recent research on human decision-making processes, innate moral emotions and intuitions, and what it is that actually makes people happy, all in the context of what it means to be an effective manager. 

Page last modified March 31, 2014