FOCUS GROUP BASIC RULES 

Generally use focus groups with some type of survey. 

Focus group discussion supplements standard survey results.

Can't generalize to larger population

What do you want to understand? Behavior, attitudes, subject knowledge 

Provides qualitative data

Explores topics in-depth

Allows topics to be addressed from multiple dimensions

Attribute meaning to the topic

Will suggest what students think are important. 

Will suggest what faculty think are important.

Can generate survey questions from outcomes of focus group

Usually group of 6 -12 participants

Meet for an hour or two

Many interpersonal group dynamics which will influence the outcome

Be aware of different status levels of participants

Score points with those in higher positions

Make sure people speaking on their own behalf

There are those that go along with others to gain something

Status of those in the group is important/theme individuals with groups

Focus group leader must be a neutral person

            Create an environment for open discussion, non-judgmental environment

            Be mindful of who sits next to who in case of (expert know it all participants)

Remember agendas of others will come up

Everyone needs to be given equal opportunity and encouragement to talk and participate.

Don't ask a lot of questions keep them open ended.

Have questions prepared in advance with follow-up questions.

Prepare probes.

Prepare more questions than you might need in case what you think will generate a lot of discussion doesn't do so.

Questions should be neutral.

Don't want demand characteristics/what we already know and believe.

Ground Rules

            Create environment of open discussion

Record group discussion

Transcribe

Listen for content

Someone should be taking notes; not the facilitator or person leading the group.

Introduction

Agenda

Objectives

GROUND RULES

Quick intro of participants

Questions and discussion

Closing

Short questionnaire or survey to gauge degree of participation