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x remove Combined Degree: Advertising and Public Relations B.A., B.S., and Communications, M.S.
Credits Required
144
Format
Face To Face
Location

All undergraduate students begin their academic career at Grand Valley's Allendale Campus; classes for graduate students in this major meet downtown on the Robert C. Pew Grand Rapids Campus.

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Coursework

Students accepted into the program may take up to four, three-credit graduate-level communication courses for a total of 12 credits their senior year. Taken in lieu of free electives, they will count toward the fulfillment of requirements for both their baccalaureate and graduate degrees.

  • COM 600
  • COM 634
  • COM 620
  • COM 642
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Career Options

The program is designed to enhance effectiveness and leadership skills central to various applications of professional communication in fields such as advertising, broadcasting, public relations, media, health communication, and research.

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Application Deadline
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Skills Employers Want

The M.S. in Communications degree at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings.

  • Strategic Planning
  • New Product Development
  • Forecasting
  • Business Development
  • Product Management
  • Public Relations
  • Marketing Strategies
  • Budgeting
  • Customer Relationship Management
  • Marketing Communications
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